Transit Advertising Sales Agreements (2004) / Chapter Skim
Currently Skimming:
Pages 48-50
The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.
From page 48... ...
39 CHAPTER EIGHT CONCLUSIONS A number of conclusions can be derived from the information collected in this study, with perhaps the most important for most transit agencies concerning revenue from the sale of advertising. • The display of advertising represents a small but significant source of revenue for transit agencies.
|
From page 49... ...
40 displays; however, the scale of revenues remains to be seen. The use of in-vehicle and in-station video and electronic advertisements and in-tunnel advertising has made considerable progress.
|
From page 50... ...
41 A second area for further research concerns the legal issues involving advertising acceptance policies. This report highlights the importance of the legal issues and several considerations, but a more detailed legal analysis of case law and agency policies could be valuable to transit agency staff.
|
Key Terms
This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More
information on Chapter Skim is available.