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Ending Discrimination Against People with Mental and Substance Use Disorders The Evidence for Stigma Change (2016) / Chapter Skim
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Appendix A: Agendas: Public Workshops
Pages 145-152

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From page 145...
...  The workshop will explore lessons learned from previous media, communication, and other types of campaigns to change attitudes and behaviors in public health or other arenas. Workshop participants will explore design and outcomes of these campaigns including message development, platforms used for message delivery, targeted audiences, dose of the intervention (messaging)
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From page 146...
... 146 ENDING DISCRIMINATION AGAINST MENTAL AND SUBSTANCE USE DISORDERS Wednesday, March 18 8:30 WORKSHOP CHECK-IN 9:00 WELCOME FROM THE NATIONAL RESEARCH COUNCIL •  arbara Wanchisen, Director, Board on Behavioral, B Cognitive, and Sensory Sciences 9:10 WORKSHOP OVERVIEW AND GOALS •  avid Wegman, Committee Chair D •  isa Vandemark, Study Director L 9:30 PANEL I è Messaging Panel Synopsis: Lessons learned about messaging ("What you say") from previous efforts in relevant fields, about the importance of messaging in efforts to change social norms, including relevant elements of messaging, such as dimensionality, concept, definition, and structure Moderator: Joanne Silberner Discussant: Vicky Rideout, Committee Member Panelists: •  ey Principles in the Design of Effective Persuasive Messages: K Engagement and Acceptance -- Joseph Cappella, Annenberg School for Communication •  aking the Most of Your Message: How Message Structure M and Content Influence Attention, Cognition, Emotion, and Intentions -- Annie Lang, Indiana University •  ehavioral Economics and Social Marketing -- Tony Foleno, B The Ad Council •  he Context and National Testing of PSAs: The "Schizo" T Project -- Bernice Pescosolido, Indiana University 10:45 BREAK 11:00  from SAMHSA -- Kana Enomoto, Deputy Remarks Administrator, SAMHSA
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From page 147...
... Moderator: Joanne Silberner Discussant: Bernice Pescosolido, Committee Member Panelists: •  sing Entertainment Media to Deliver Public Health Messages: U A Case Study of Grey's Anatomy -- Vicky Rideout, VJR Consulting •  eporting Mental Health Issues in a Rapidly Changing R Media Landscape: Resources, New Developments, and Future Directions -- Rebecca Palpant Shimkets, The Carter Center •  ational Advertising to Reduce Youth Tobacco Use: The Truth N Campaign -- Donna Vallone, American Legacy Foundation 12:30 LUNCH 1:15 PANEL III è Big Picture Look at Social Change Panel Synopsis: How did social norms on those issues change? What role did mass media campaigns play?
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From page 148...
... Moderator: David Wegman Panelists: •  icky Rideout, Committee Member V •  ernice Pescosolido, Committee Member B •  eth Angell, Committee Member B •  illiam Holzemer, Committee Member W 4:30 CONCLUDING COMMENTS •  avid Wegman, Committee Chair D 4:45 ADJOURN
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From page 149...
... national, state, and local campaign efforts aimed at changing behavioral health social norms. Moderator: Judith Warner Discussant: Patrick Corrigan, Committee Member Panelists: •  tructural Stigma and the Health of Lesbian, Gay, and Bisexual S Populations: Implications for Changing Social Norms -- Mark Hatzenbuehler, Columbia University.
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From page 150...
... Moderator: Judith Warner Discussant: Beth Angell, Committee Member Panelists: •  AMHSA -- Patrick Corrigan, Committee Member C •  esults from a School-Based Intervention to Change Norms R About Mental Illnesses -- Bruce Link, Columbia University 12:00 LUNCH 1:00 Presentation: A Cultural Cognitive Approach to Communicating about Child Mental Health Presenter: Nathaniel Kendall-Taylor, The Frameworks Institute Moderator: William Holzemer, Committee Member 2:00 PANEL III è Implementing Change in the U.S. Context: Strategies for Reaching Audiences Panel Synopsis: Reflections on panel presentations in the context of the lived experiences of consumers, advocates, family members, and practitioners.
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From page 151...
... APPENDIX A 151 3:30 PANEL IV è Perspectives from Outside the United States Panel Synopsis: Panelists will present on successes and challenges of campaign efforts aimed at changing behavioral health social norms outside of the United States. Moderator: Beth Angell, Committee Member Discussant: Patrick Corrigan, Committee Member Panelists: •  valuation of England's National Time to Change Anti-stigma E Campaign: Results from Phase One -- Sara Evans-Lacko, King's College, London •  he Opening Minds Initiative of the Mental Health Commission T of Canada -- Robert Edwards Whitley, McGill University •  hanging Behavioral Health Social Norms: Interventions and C Outcomes from Australia -- Anthony Jorm, University of Melbourne 4:45 CONCLUDING COMMENTS •  avid Wegman, Committee Chair D 5:00 ADJOURN
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Key Terms

  • behavioral health
  • committee chair
  • health social
  • changing behavioral
  • avid wegman

  • palpant shimkets
  • efforts aimed
  • campaign efforts
  • changing social
  • concluding comments

  • beth angell
  • campaigns play
  • david wegman
  • implementing change
  • panel presentations

  • william holzemer
  • campaigns including
  • related incentives
  • usan rogers
  • issues change

  • american legacy
  • eporting mental
  • carter center
  • deliver public
  • social inclusion

  • joanne silberner
  • youth tobacco
  • regulatory changes
  • big picture
  • local campaign


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