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ELEMENT 3: Design the communication activity and how it will be evaluated.
Pages 15-21

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From page 15...
... Many chemists rely on a presentation format to deliver information. However, event designs that encourage participants to think, play, and interact (with one another, with the science communicator, and with the materials and content)
From page 16...
... Analogies and visual representations, such as animations and simulations, are espe cially useful in helping novices understand abstract ideas and phenom ena that cannot be directly observed. Also, consider having partici pants use the language and tools of science, for example, by choosing a problem to study, developing hypotheses about the problem, and collecting or analyzing data.
From page 17...
... Testing can uncover po • Curiosity -- the visitor is surprised and intrigued litical, social, or • Confidence -- the visitor has a sense of competence cultural issues that • Challenge -- the visitor perceives that there is could limit partici something to work toward pants' engagement • Control -- the visitor has a sense of self-determination and learning, and can and control inform strategies to • Play -- the visitor experiences sensory enjoyment address those issues. and playfulness • Communication -- the visitor engages in You could rehearse your pre- meaningful social interaction sentation with your colleagues and encourage them to think of the potential participants (environmental activists, local farmers, etc.)
From page 18...
... You can set up a Twitter account and plan to pass out your Twitter handle at the event or set up a blog where you will post relevant articles and accept comments and plan to pass out the website address to participants. The Goodman Research Group conducted an evaluation of The Amazing Nano Brothers Juggling Show, a live theater performance (DVDs also available)
From page 19...
... • Can scientists move individual atoms? Questions on the teen and adult surveys were, naturally, more complex: • Circle the SMALLER ONE in each pair: • atom or nanometer • bacteria or virus • atom or molecule • 10 million nanometers or a meter • microscale or nanoscale • 100 billion nanometers or a yardstick • If the nucleus of an atom was the size of a basketball, approximately how large do you think the whole atom would be?
From page 20...
... Other options are announcing the event through partner organizations and posting alerts on relevant social media outlets. Advertise through platforms that the target par ticipants access regularly, whether in virtual or physical spaces, to in crease the visibility of the event.
From page 21...
... Invite the faculty and students of local high schools and community colleges to attend; also consider elementary and middle school audiences and parent groups. Contact local news outlets and add your event to community calendars.


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