The National Academies Press

Currently Skimming:

WHY COMMUNICATE?
Pages 2-4

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.

From page 2... ... Four leading goals of chemists emerged from a recent land scape study1 commissioned by the Committee on Communicating Chemistry in Informal Settings at the National Academies of Sciences, Engineering, and Medicine on the motivations for chemistry communication: • increase public appreciation and excitement for chemistry as a source of knowledge about the world, • develop scientifically informed consumers (i.e., consumers who can use chemistry information to make decisions or solve problems) , • empower informed citizen participation in democratic processes, and • encourage workforce development in the chemical sciences. Read the entire page →
From page 3... ... They can also expose a lack of understanding about terms a chemist often uses to describe his or her research, or difficulties in understanding concepts. Excerpts from interviews conducted by Inverness Research Associates in 2009 illustrate what scientists gain from public communication activities: • "Every time I've seen a scientist engaged with the public, they get a better understanding of their own research and its contact with society, and how their research actually impacts people and the environment." • A benefit of this work is "just understanding what the concerns are of the general public, what they know, and what they don't know." 3 Read the entire page →
From page 4... ... For example, a recent survey of social media sharing habits indicated that articles written by chemists were the least shared of all the articles of the disciplines evaluated (right graph; Milkman and Berger, 2014) Read the entire page →

From page 2...

... Four leading goals of chemists emerged from a recent land scape study1 commissioned by the Committee on Communicating Chemistry in Informal Settings at the National Academies of Sciences, Engineering, and Medicine on the motivations for chemistry communication: • increase public appreciation and excitement for chemistry as a source of knowledge about the world, • develop scientifically informed consumers (i.e., consumers who can use chemistry information to make decisions or solve problems) , • empower informed citizen participation in democratic processes, and • encourage workforce development in the chemical sciences.

Read the entire page →

From page 3...

... They can also expose a lack of understanding about terms a chemist often uses to describe his or her research, or difficulties in understanding concepts. Excerpts from interviews conducted by Inverness Research Associates in 2009 illustrate what scientists gain from public communication activities: • "Every time I've seen a scientist engaged with the public, they get a better understanding of their own research and its contact with society, and how their research actually impacts people and the environment." • A benefit of this work is "just understanding what the concerns are of the general public, what they know, and what they don't know." 3

Read the entire page →

From page 4...

... For example, a recent survey of social media sharing habits indicated that articles written by chemists were the least shared of all the articles of the disciplines evaluated (right graph; Milkman and Berger, 2014)

Read the entire page →

Next Chapter Skim →

This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More information on Chapter Skim is available.

WHY COMMUNICATE? Pages 2-4

WHY COMMUNICATE?
Pages 2-4