Skip to main content

Communicating Chemistry A Framework for Sharing Science: A Practical Evidence-Based Guide (2016) / Chapter Skim
Currently Skimming:

ELEMENT 4: Communicate!
Pages 22-24

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.


From page 22...
... Unless you are sure that the audience has a technical background, avoid technical details like chemical structures, formulas, and technical names or use them sparingly and define them clearly. During the event, remember your evaluation plans (see the introduction and Element 3)
Read the entire page →
From page 23...
... Perform a quick tributing to environmental Internet search, including social media platforms, degradation. If participants to see current discussions on topics related to your express concern (and even event.
Read the entire page →
From page 24...
... Popular tools that enable ongoing, two-way communication include the following: • Reddit is a popular moderated online forum in which a chemist can participate in an Ask Me Anything: scheduled forum time to answer questions and interact with people interested in science; see https://www.reddit.com/r/science for more information • Twitter discussions such as #scistuchat, which is a themed, informal online discussion that occurs once per month created by a high school science teacher so that students can interact with scientists outside of school; see http://www.scistuchat.com for more information • ResearchBlogging.org is a website where scientists can post information about peer-reviewed work for discussion with both peers and members of the public You could begin building trust by disclosing up front your affiliations and motivations for speaking. Ask to hear participant concerns before you begin, and acknowledge that the concerns are legitimate (even if the science behind them may not be)
Read the entire page →

Key Terms

  • social issues
  • continue engagement
  • hot issues
  • month created
  • debate hot

  • topics related
  • online forum
  • social media
  • environmental activists
  • begin building

  • avoid technical
  • technical names
  • communication include
  • social traits
  • hear participant

  • moderated online
  • media platforms
  • popular moderated
  • current discussions
  • difficult cultural

  • participant concerns
  • additional opportunities
  • internet search
  • participant views
  • including social

  • goal unto
  • school science
  • scheduled forum
  • emotional topic
  • potential issues


    • This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
    More information on Chapter Skim is available.