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WHAT DOES IT MEAN TO EVALUATE? AND WHY DO IT?
Pages 6-7

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From page 6...
... Evaluation consists of three stages, which occur during the design, implementation, or assessment of a communication activity: 1. Front-end evaluation: A 2009 National Research Obtain information about Council report, Learning participants to help Science in Informal Environments, characterizes informal science develop or modify learning as predominantly goals and outcomes "learner-motivated, guided by (Element 1)
From page 7...
... Other communication activities may include giving public lectures; being interviewed on a radio program; participating in hands-on learning activities in museums; writing books, articles, blogs, and Web-based materials; and using online engagement platforms to improve public access to and understanding of chemistry. Current modes of digital communication on the Internet, such as video sharing (e.g., YouTube)


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