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Communicating Chemistry A Framework for Sharing Science: A Practical Evidence-Based Guide (2016) / Chapter Skim
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ELEMENT 1: Set communication goals and outcomes appropriate to the target participants.
Pages 8-11

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From page 8...
... A goal is a broad statement of what the communication activity intends to accomplish. An outcome is a specific change in an individual, group, or community as a result of participation in a communication activity.
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From page 9...
... Will your participants be environmental activists, the local garden club, a group of local farmers, high school students, or some combination of the above? As you can imagine, each of these groups would have different perspectives and interests, as well as varying degrees of knowledge of the topic.
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From page 10...
... Communication goals may be diverse. For example, chemists may be interested in encouraging workforce development in the chemi cal sciences, raising awareness about a particular area of chemical 10
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From page 11...
... After learning about the expected participants and their interests, you might set your primary goal to increase awareness of the chemistry of fertilizers and their role in the home and in agriculture. Targeted outcomes for the participants could be • increasing their understanding of how some fertilizers can contribute to eutrophication, • increasing their awareness of available alternative fertilizers, • increasing their awareness of the variety of chemistry-related research being done on fertilizers and environmental impacts, • providing participants with information on how to contact the local agricultural extension office for guidance on home fertilizers, or • teaching participants how to use home soil-testing kits to monitor their own soil's needs.
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  • environmental activists
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  • local farmers
  • increase awareness
  • teaching participants
  • agricultural extension
  • broad statement

  • affect learning
  • local garden
  • community center
  • target outcomes
  • garden club

  • developing activities
  • similar goals
  • alternative fertilizers
  • cal knowledge
  • local community

  • workforce development
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  • encouraging workforce
  • expected participants


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