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Appendix A: Applying Shared Value Principles to Improve Global Health
Pages 101-118

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From page 101...
... The Forum workshops are an opportunity to share lessons learned and promising approaches and discuss how to improve efforts going forward in areas of global health and safety promotion that have been prioritized by the Forum members. Exploring Shared Value in Global Health and Safety is the fourth public workshop of the PPP Forum and it is reflective of the growing impact of shared value creation on the work and activities of the Forum members and the global health community more broadly.
From page 102...
... Some pioneering companies recognized these win–win opportunities, establishing and continuing to benefit from long-standing initiatives with principles similar to shared value, but under the banner of different names. The global consumer products company PepsiCo implemented its Performance with Purpose strategy more than a decade ago to carry out its vision of strong long-term financial performance by integrating social and environmental sustainability into its
From page 103...
... These social enterprise organizations range from micro-, small-, medium-, and large-sized businesses that are established specifically with the goal of generating positive social or environmental outcomes while generating financial returns (UNGC and The Rockefeller Foundation, 2012)
From page 104...
... This is despite opportunities for all companies to positively impact health through at least one if not several of the following domains: their core products and services, their employees, and the communities in which they operate and have a consumer base. Although limited, the examples of companies outside of the health sector that are focusing on health through shared value creation are notable.
From page 105...
... Companies Can Positively Impact the Health of Their Employees All companies regardless of sector or size have the opportunity to improve the health of their employees. There is a growing evidence base that company investments in effective workplace health promotion strategies can not only improve the health of employees, but also the financial performance of companies.
From page 106...
... Based on 2012 data from the International Labour Organization, globally, 43–67.5 percent of the population participates in the labor 2  Resources on effective approaches and elements of workplace health promotion strategies include the World Health Organization Healthy Workplace Framework and Model and the National Institute for Occupational Health and Safety Essential Elements of Effective Workplace Programs and Policies for Improving Worker Health and Wellbeing.
From page 107...
... Companies Can Positively Impact the Health of Communities While the evidence base linking corporate benefits to investments in effective workplace health promotion strategies is growing, there is also a case for business investments in community and population health, particularly in the communities where they operate and maintain a consumer base. Poor health negatively impacts companies as increased health care costs for their workforce reduce profits, and increased out-of-pocket health expenses diminish the purchasing power of their consumers.
From page 108...
... 108 FIGURE A-1  Labor force participation by gender, world, and regions, 2004, 2014, and 2024. NOTE: CIS = Commonwealth of Independent States; EU = European Union.
From page 109...
... Companies Can Positively Impact Health Through Their Core Products and Services While companies can positively impact health and improve their performance through investments in effective workplace health promotion strategies and community initiatives, companies additionally can promote health and prevent disease and injury through the direct and indirect impacts of their core products and services. Companies outside of the health sector with products and services that influence health, such as food, beverage, and tobacco companies, have the potential for significant impacts on health by focusing on health-promoting rather than healthharming products and services.
From page 110...
... The matrix is not intended to be an exhausted compilation of all potential opportunities for companies to improve health, but rather illustrative of current and potential opportunities for companies to improve health globally by identifying where shared value opportunities could potentially be realized based on their core products and services and an analysis of impacts and opportunities across their value chain. Based on the background and evidence summarized in this paper, participants at the workshop and the broader business and health sectors are challenged to consider the following:
From page 111...
... APPENDIX A 111 2013 Wage and Own- Contributing Salaried Account Family Vulnerable Workers Employers Workers Workers Employment 86.3 3.6  9.0  1.0 10.0 42.6 2.0 40.5 14.9 55.4 18.0 1.2 53.2 27.6 80.8 31.7 2.1 50.5 15.7 66.2 58.2 2.2 29.0 10.6 39.6 • What risks to health and health outcomes can be better addressed by reformulating corporate products and services to more effec tively promote health? • What would the cumulative impact on the future burden of dis ease and risk be if more companies across sectors applied shared value principles to their portfolio of products and services, their employees, and the communities in which they operate and maintain as a customer base?
From page 112...
... developing innovative, cost- developing innovative, cost- innovative, cost-effective treatment effective treatment models and effective treatment models and models and reducing readmittance reducing readmittance reducing readmittance Medical devices and Reduce incidence through Reduce incidence through earlier Increase access to and use of medical equipment development and access to and more effective diagnostics; devices and products; reduce safer products increase access to and use of incidence through development and medical devices and products access to safer products Health insurance Lower preventative risks by Lower preventative risks by   incentivizing healthy behaviors incentivizing healthy behaviors and early screening and and early screening and detection detection
From page 113...
... Consumer Goods Food and beverage Reduce burden of Reduce incidence and burden Reduce incidence by supporting undernutrition through through product reformulation government policies and research and development of products and marketing and labeling of providing access to information on to address micronutrient products alcohol-related harm deficiencies Retail   Reduce incidence and burden Reduce incidence and burden by by focusing retail on health- focusing retail on health-promoting promoting products and reducing products and reducing sales of health sales of health-harmful products harmful products Telecommunications Reduce incidence and burden Reduce incidence and burden Reduce incidence and burden through through development of through development of mobile- development of mobile- and Web mobile- and Web-based and Web-based technologies; based technologies; increase access technologies; increase access increase access and reduce costs and reduce costs of care through and reduce costs of care of care through mobile payment mobile payment services through mobile payment services services continued 113
From page 114...
... costs of care by providing of care by providing widespread care by providing widespread access widespread access to savings access to savings and loans to savings and loans and loans Transportation -- Improve access to treatment Improve access to treatment and Improve access to treatment and care logistics and care through transport care through transport logistics through transport logistics logistics Insurance Increase longevity by Increase longevity by Reduce incidence and burden by incentivizing healthy behavior incentivizing healthy behavior Incentivizing safe behavior (motor (life insurance) (life insurance)
From page 115...
... Chemicals Reduce burden through     development and distribution of products to prevent disease transmission Construction Improve access and quality Improve access and quality Improve access and quality of care of care through infrastructure of care through infrastructure through infrastructure development development development Tobacco   Reduce incidence and burden   through development and marketing of tobacco products with potential reduced health risks Extractives Energy Increase access to care by Increase access to care by Increase access to care by developing developing inexpensive developing inexpensive inexpensive alternative energy sources alternative energy sources alternative energy sources * The three categories of disease were taken from the Global Burden of Disease Study.
From page 116...
... 2014. Do workplace health promotion (wellness)
From page 117...
... 2007. Impact of a health promotion program on employee health risks and work productivity.


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