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2 CubeSats - A Disruptive Innovation
Pages 24-27

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From page 24... ... It is the purpose of this chapter to introduce the theoretical foundation of disruptive innovation from innovation theory and to create a foundation for management recommendations later on. In 1995, Clayton Christensen introduced the idea of disruptive innovation -- distinguishing it from sustaining innovation -- and defined it as the "process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors."1 Figure 2.1 introduces the idea that has been used to describe many shifts in the economy, from the introduction of personal computers (that disrupted the mainframe computer industry) Read the entire page →
From page 25... ... improves rapidly and at low cost. They are typically introduced by a nonmainstream player, are advanced by an enabling technology, and follow business models not typically followed by incumbents. Read the entire page →
From page 26... ... Another example of technologies improving rapidly is the PC company Compaq increasing its revenue more than tenfold and reaching parity with the industry leader, DEC, in only 12 years.3 Similarly, CubeSats that began as platforms for education or technology demonstration are increasingly being sought to supplement and supplant traditional satellites and spacecraft. NASA's MarCO mission, for example, is an experimental capability designed to provide additional real-time relay communications to Earth from NASA's Mars-bound InSight mission during entry, descent, and landing.4 • Typically introduced by a nonmainstream player. Read the entire page →
From page 27... ... • Although investment and technological development in the commercial sector may be substantial, CubeSats may benefit from government support in areas such as standards development, deorbiting technologies, or other areas of research and development that may not be supported by mainstream satellite actors, creating clarity and growth for the entire sector. • There are opportunities for the government to leverage commercial progress through the creation of publicprivate partnerships, such as data-buys, and joint developments. Read the entire page →

From page 24...

... It is the purpose of this chapter to introduce the theoretical foundation of disruptive innovation from innovation theory and to create a foundation for management recommendations later on. In 1995, Clayton Christensen introduced the idea of disruptive innovation -- distinguishing it from sustaining innovation -- and defined it as the "process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors."1 Figure 2.1 introduces the idea that has been used to describe many shifts in the economy, from the introduction of personal computers (that disrupted the mainframe computer industry)

Read the entire page →

From page 25...

... improves rapidly and at low cost. They are typically introduced by a nonmainstream player, are advanced by an enabling technology, and follow business models not typically followed by incumbents.

Read the entire page →

From page 26...

... Another example of technologies improving rapidly is the PC company Compaq increasing its revenue more than tenfold and reaching parity with the industry leader, DEC, in only 12 years.3 Similarly, CubeSats that began as platforms for education or technology demonstration are increasingly being sought to supplement and supplant traditional satellites and spacecraft. NASA's MarCO mission, for example, is an experimental capability designed to provide additional real-time relay communications to Earth from NASA's Mars-bound InSight mission during entry, descent, and landing.4 • Typically introduced by a nonmainstream player.

Read the entire page →

From page 27...

... • Although investment and technological development in the commercial sector may be substantial, CubeSats may benefit from government support in areas such as standards development, deorbiting technologies, or other areas of research and development that may not be supported by mainstream satellite actors, creating clarity and growth for the entire sector. • There are opportunities for the government to leverage commercial progress through the creation of publicprivate partnerships, such as data-buys, and joint developments.

Read the entire page →

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2 CubeSats - A Disruptive Innovation Pages 24-27

2 CubeSats - A Disruptive Innovation
Pages 24-27