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Pages 20-24

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From page 20...
... 5 Effective Engagement Methods Effective Engagement Methods | 17 T here are many ways to achieve the objectives of stakeholder engagement, but the following methods clearly stand out as the primary actions that airports have found most effective. Each method is described based on the value it offers to the stakeholder engagement process.
From page 21...
... 18 | ENGAGING AIRPORT STAKEHOLDERS • Roundtables and working group meetings that bring together stakeholders on a regular basis to meet, discuss, and work on specific activities. These forums allow proponents of an initiative to present their needs and options for satisfying those needs at an appropriate level of detail to affected stakeholders, who can then ask questions and share their concerns.
From page 22...
... Effective Engagement Methods | 19 The Internet The "Internet is increasingly being used as a tool for engaging with the public as part of the transport decision-making process" (Cascetta and Pagliara 2013)
From page 23...
... 20 | ENGAGING AIRPORT STAKEHOLDERS communication via online surveys, forms users can submit, and e-mail links. Social media sites have also become a popular place to encourage two-way dialogue about specific topics.
From page 24...
... Effective Engagement Methods | 21 • Benefits • Media coverage reaches many stakeholders through channels with which they are familiar. • The cost of preparing the printed or broadcast material is largely covered by advertisers or subscribers.

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