Using Narrative and Data to Communicate the Value of Science Proceedings of a Workshop—in Brief (2017) / Chapter Skim
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Using Narrative and Data to Communicate the Value of Science: Proceedings of a Workshopin Brief
Using Narrative and Data to Communicate the Value of Science: Proceedings of a Workshopin Brief
Pages 1-12
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" According to the workshop's charge, "An ad hoc presented by Chris Volpe of Science Counts and committee will convene a public workshop to explore how Cary Funk of Pew Research Center, which discussed two important streams in science communication might research on the public's opinions about science, be combined to create an effective format for illustrating scientists, and several issues involving science. how scientific research contributes to important social goals • "Overview of How the Public and Policy Makers such as a more productive economy, better public health, Form Their Opinions and What We Have Learned a more sustainable environment, and enhanced national about How to Influence Them," presented by security.
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Published in Nature in employs narratives to assess the impact of research. Under 2015 and thus far translated into 11 additional languages, the Research Excellence Framework, which is used to their article is also the basis for a video that Hicks showed to evaluate university research output and then distribute part the group and that is available at the website http://www.
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details of age, education, and political party, and how This narrative technique nonetheless has considerable opinions differ across a number of specific topics such as power, as indicated by examples Hicks presented, researchers climate change and genetic engineering. at the University of Nottingham's Children's Brain Tumor Volpe described his organization as a new nonprofit Research Center used a case study to describe how they devoted to bringing people to the table concerning science were able to remedy the "unacceptably long delay between and said he would be presenting the results of a project the first symptom onset and diagnosis of brain tumors in called "Raising Voices for Science," which studied Americans' children, which occurred because [of]
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Apple until recently sold irreverence." When the message is consistent that science is • The public likes science and trusts scientists. hope, "we're going to get results." • People do not understand the pivotal role of the • It is important to talk about science in terms of federal government in funding science.
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Some of the data spur concern among public's opinion of science as a whole and opinion about many in the science community, even though the public the large variety of particular scientific topics and issues is does continue to have positive views about the scientific therefore important. enterprise generally.
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really about scientists in general." Opinion about climate scientists' motives also differs Clearly, "people's views about science differ, and what by politics, with 55 percent of liberal Democrats but only underlies them differs depending on the particular science percent of conservative Republicans believing that the topic we're talking about," Funk added. "Some science issues best available evidence influences research conclusions.
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INFLUENCE THEM Beyond having widespread public knowledge and concern, the nation also has a credible source because the To examine means of effectively communicating both sci- CDC enjoys high credibility, "up there with NASA and with ence -- the specific findings about a particular issue -- and the military, [and] with the Supreme Court, [which are at]
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voice of science Talia Stroud of the University of Texas and Edward Maibach speaking through the CDC [explains the process of of George Mason University each spoke of the issues involved confirming the connection] , it is explaining that science in specific communication campaigns.
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Stroud's research found, however, that it was possible Maibach began his presentation on communicating to tweak the structure of the Campbell story to "make about climate change by stating a basic principle derived it do the work that we wanted it to do" and convey the from communication science: "The human mind deals best importance of vaccinating children to maintain community with simple, clear information." Therefore, research shows 9
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This see as familiar figures. Working with weathercasters such makes it possible "to use communication science to find the as Jim Gandy, chief meteorologist for the CBS station in information that has the most value in terms of helping us Columbia, South Carolina, as well as with over 100 others, achieve those objectives." Maibach has developed ways that they can incorporate Regarding climate science, he said, he and his information about climate change into their broadcasts.
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Laura Helmuth, the science editor in a creative nonfiction piece. Next comes a scene at the of the Washington Post who has also worked at Science, precinct headquarters as the detectives discuss the crime Smithsonian, Slate, and National Geographic, joined him to with their lieutenant and begin the investigation, followed comment on the lessons of conveying science to popular by a series of alternative scenes and commercials as the story audiences.
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The views contained in this Proceedings of a Workshop -- in Brief are those of individual workshop participants and do not necessarily represent the views of all workshop participants, the planning committee, or the National Academies of Sciences, Engineering, and Medicine. PLANNING COMMITTEE ON USING NARRATIVE AND DATA TO COMMUNICATE THE VALUE OF SCIENCE: A WORKSHOP: Richard Zare (Chair)
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