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2 Perspectives on Building Communication Capacity to Counter Infectious Disease Threats
Pages 5-10

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From page 5...
... BUILDING RISK COMMUNICATION CAPACITY: CAN IT BE DONE? People such as Rainford who work to build risk communications capacity repeatedly experience the incredible difficulty of balancing the tensions between excellent ideas and the translation of those ideas into a system that can provide reliable information to the people who need it.
From page 6...
... "This is a step forward," he said. Although guidelines, policies, techniques, trainings, and professional norms and standards are the foundations of capacity building, Rainford said he also wanted the workshop participants to consider some "softer" Delayed Response Infected Opportunity for Control Time FIGURE 2-1  As the delay between outbreak and risk communication widens, the opportunity to control the outbreak diminishes.
From page 7...
... Eight of those individuals -- seven medical or relief workers and one journalist -- were infected outside of the country, and one of those eight infected two additional health care workers in the United States. McKenna explained that the low risk of the disease spreading to the public did not stop some unusual Ebola-related incidents in the United States, including the following: • Boston, Massachusetts, closed a subway station when someone called 9-1-1 and reported a Liberian woman hemorrhaging on the platform.
From page 8...
... In retrospect, she said, it should not be surprising the public so profoundly misunderstands medical subjects given the persistent belief among sizable segments of the population that vaccines cause autism and that antibiotics can treat viral infections. A Wellcome Trust study based on a series of lengthy interviews with members of the public revealed some of the reasons people persist in seeking antibiotics (Good Business, 2015)
From page 9...
... Speaking in jargon and insider language is something everyone with expertise in a field does, she said, but delivering messages the public will receive and understand requires resisting that tendency. PERSPECTIVES OF THE AMERICAN SOCIETY FOR MICROBIOLOGY Since 2006, an ASM program has worked on strengthening the capacity of laboratories to detect infectious diseases such as HIV, tuberculosis, malaria, and others in 23 resource-limited countries across sub-Saharan Africa, Eastern Europe, Central Asia, and Southeast Asia, said Bertuzzi.

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