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Appendix B: Lessons from SBS Integration into the "Public Health Enterprise"
Pages 161-166

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From page 161...
... The institutional implementation was driven by several key developments, including: • leadership identification of five mission areas; • establishment of a dedicated coordinating position sponsored by the Office of the Chief Science Officer within the CDC Office of the Director; • agency level tasking; • congressional level interest and support; and • development of an SBS coordination work group, the Behavioral and Social Sciences Work Group (BSSWG) , to implement SBS integration policy objectives and a peer support program.
From page 162...
... that affect public health; and better identifying, understanding, and reducing health disparities. In addition to the HIV and diabetes examples noted earlier, some other specific health issues that have benefited from substantial SBS research at CDC include injury and violence prevention, occupational safety and health, reproductive health, development disabilities, and environmental health concerns (Holtzman et al., 2006)
From page 163...
... For example, in the 1960s and 1970s, the FDA recruited social scientists to study drug abuse, contracted a national survey on consumers' understanding of food and drug labeling and poison prevention practices, and began drawing on social scientific studies to influence policy that affected many agency-regulated commodities. Numerous FDA program areas employ SBS expertise, including: • The Center for Drug Evaluation and Research has a dedicated social science research program in their Office of Prescription Drug Promotion to address needs stemming from direct-to-consumer advertising of prescription drugs.
From page 164...
... FDA designs SBS research projects to meet particular program needs or broader mission goals. Most of this research is carried out by contractors, but with significant direction and oversight by FDA social scientists, including research for designing studies and developing protocols; reviewing the relevant scientific literature; crafting study-related materials such as screening documents, interview and ­ oderators m guides for focus groups and individual interviews, and survey questionnaires; reviewing work plans, project reports, and presentations; and leading data analysis and drafting of articles for peer-reviewed journals.
From page 165...
... Three key conditions are identified as n ­ ecessary for incorporating SBS into agency operations: • An external catalyst that recognizes the relevance and salience of SBS to the agency's mission; • The presence of a core of in-house resident behavioral scientists that were able to identify the relevant science and apply it, at the opportune time; and • Engaged and committed social scientists with a good understanding of the agency, its mission and the environment it operates in who were ready to deploy their expertise when called upon. Other current FDA staff have similarly noted that crucial elements of success are broad buy-in about the importance of SBS research to the mission of the center, office, or agency as a whole by senior leaders, along with dedicated funding and staff needed to undertake the work.


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