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4 Challenges to Building Better Alerting Systems
Pages 74-80

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From page 74...
... It is important to note the wide diversity in potential message originators. For smaller jurisdictions and organizations, sending alerts may be a part-time job, and a person may only be active in the emergency response community during events; in the largest jurisdictions or organizations, public alerting may be the responsibility of a large team of individuals who are trained emergency management professionals immersed in disaster response full time.
From page 75...
... ; • Public education campaigns to increase general understanding of alerting systems; • Inclusion of private companies in the development of the framework and to encourage ongoing dialogue to explore mutual opportunities for the safety of shared constituents; and BOX 4.1 Contra Costa County's "Rewrite Desk" Given the challenge to extensively train public safety and emergency manage ment personnel in skills they will only occasionally if ever practice, Contra Costa County, California, by the Office of the Sheriff, utilizes a different approach. Ap ­ preciating that there is a great deal of knowledge available in the practice and technology of warning, the sheriff's office maintains an on-call cadre of trained warning specialists who can be temporarily attached to any incident command structure to provide warning support to the incident commander.
From page 76...
... Although usage of over-the-air television1 began to decline as cable was adopted, use as shown a slight increase as "cord-cutters" rely more heavily on streaming services.2 As individuals may still rely on over-the-air television, we must continue to ensure that those individuals receive alerts and warnings. These technology use differences may align with age differences; for example, digital media and streaming services account for 51 percent of 1  A significant amount of work is being done in the United States on the next-generation broadcast television standard, ATSC 3.0.
From page 77...
... In-person interactions need to be a priority at regularly occurring meetings, such as the International Association of Emergency Managers annual conference and other organized meetings of emergency management. Finally, future funding for WEA research should 3  The Nielsen Company, "The Digital Age, Young Adults Gravitate Toward Digital Devices," ­ release date October 10, 2016, http://www.nielsen.com/us/en/insights/news/2016/the-­ digital-age-young-adults-gravitate-toward-digital-devices.html.
From page 78...
... As noted in the previous chapter, feedback on how individuals react to alerts and warnings as they receive them is invaluable to disaster researchers, and companies that might be able to gather this information, like Facebook, Google, or service providers, will need to share this information. Additionally, as private organizations develop their own alert and warning systems, it is essential that they reach out to researchers who have key knowledge on public response, so that lessons learned can be applied (and not rediscovered)
From page 79...
... Addressing the research enumerated in the previous chapter and careful consideration of the challenges above could be a primary focus of current efforts within the federal agencies that play a role in emergency response, specifically DHS, FCC, and FEMA.


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