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4 Creating a Collaborative Community
Pages 25-30

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From page 25...
... Effective science communication requires collaborations among diverse groups, said Frank Sesno, director of The George Washington University School of Media and Public Affairs, who moderated the first day of the colloquium. Subject-matter experts, social scientists, experts in eliciting and addressing audience needs, and practitioners who understand the interfaces of science, society, and storytelling all have roles to play.
From page 26...
... Cyert Professor of Organizational Behavior and Theory at the Tepper School of Business at Carnegie Mellon University, built on this theme by observing that communicating science effectively requires working across boundaries, whether within or among research teams, institutions, or audiences. Weingart has investigated interdisciplinary design teams, product development teams, project teams, research teams, and intensive care unit teams, and she drew on this work in addressing two broad questions: • How does interdisciplinarity influence our ability to successfully work together?
From page 27...
... "With this approach, you can get a sense of debate being a dominant communication style for conflict," said Weingart. "You're avoiding conflict spirals, increasing information, and decreasing emotion.
From page 28...
... . Boundary organizations straddle the political institutions that make public policy decisions and the scientific institutions that gather and disseminate empirical evidence.
From page 29...
... One of these was called the Great Southern California ShakeOut, which was based on a scenario for a major earthquake on the southern part of the San Andreas Fault. ARkStorm dealt with a massive flood in the northern California Delta caused by an atmospheric river, while Haywired centered on a scenario for an earthquake on the Hayward Fault in the San Francisco Bay Area.
From page 30...
... Another aspect of the project involved the production of a public service video. In a pretest/posttest design, the video, which was a collaboration between USGS and the Art Center College of Design in Pasadena, was evaluated through focus groups that answered questions before seeing the film, after seeing the film, and 4 weeks later on three topics: tsunami characteristics, tsunami warning signs, and self-protective actions.


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