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8 Evaluating Science Communication
Pages 55-60

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From page 55...
... Well-designed and rigorous evaluations can help answer critical questions in science communication. What types of narratives and images produce accurate impressions and lasting memories?
From page 56...
... " INFLUENCE ON TWITTER James Fowler, professor in the Political Science Department and in the Global Public Health Division of the Department of Medicine at the University of California, San Diego, addressed the evaluation of a specific kind of communication: tweets that involve science. Many measures exist of the influence of scientists on social media, Fowler said, including levels of activity, the responses generated by a person's activity, and a person's influence within a network of people (Riquelme and GonzálezCantergiani, 2016)
From page 57...
... SCIENTISTS ON TWITTER Scientists tend to be in the middle of the distributions of user favorites, followers, and friends among all Twitter users, Fowler noted. However, they tend not to tweet as much.
From page 58...
... Large public corporations are easier to regulate than are many smaller firms. Shrinking stock markets as corporations disappear also leave fewer options for col lege and retirement savings.
From page 59...
... He wrote short pieces for an Internet outlet, but this was unsatisfactory, especially when he began to read the many ill-informed and disparaging comments generated by his articles. Davis was enthusiastic about the impact of short and accessible pieces written for reputable outlets like The Conversation (theconversation.


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