Cell Phone Location Data for Travel Behavior Analysis (2018) / Chapter Skim
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Pages 5-7
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5 This report presents cell phone locational data and its use in understanding travel behavior, evaluates the extent to which cell phone data can be used to accurately reflect daily travel, and offers guidelines for planners using these data to understand and model travel behavior. To provide the proper context, the research team compared and contrasted traditional survey data and models with U.S.
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6 Cell Phone Location Data for Travel Behavior Analysis Chapters 4 through 8 provide an in-depth technical discussion of cell phone data, inference of locations and activity types, development of origin–destination (O-D) matrices, and comparisons with survey data to evaluate the robustness of the methods and results.
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Roadmap to the Report 7 Chapter 9 provides guidelines for planners that summarize key issues that analysts consider and the potential uses of cell phone data. The discussion combines the policy context with the technical analyses to provide guidance to transportation planners and modelers who evaluate different sources of data and models.
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