A Strategic Approach to Transforming Traffic Safety Culture to Reduce Deaths and Injuries (2018) / Chapter Skim
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Pages 110-123
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B-1 Appendix B – Guidelines for Design of Surveys (Task 2 Report) Recommendations for question design with respect to each component of traffic safety culture are provided below along with example questions to examine the specific behavior of speeding among the specific group of teen drivers in high school.
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B-2 to these questions in mind throughout the design of the survey to make sure that all constructs align with the behavior as described as much as possible. Next, questions are created to measure the behavior (as described in answering the questions about action, target, context, and time – see above)
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B-3 drinking to the point of losing control; drinking to the point of passing out. However, not all behaviors have various levels of engagement.
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B-4 Exceeding the speed limit by more than 10 mph when driving on roads with posted speed limits of 55 mph or more would be: Very dangerous Very irresponsible | | | | | | __ | | | | | | | | __ | | Very safe Very responsible Very stupid | | | | | | __ | | Very sensible Very unpleasant | | | | | | __ | | Very pleasant Responses are scored from -3 (negative attitude toward speeding) to +3 (positive attitude toward speeding)
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B-5 Strongly agree, Agree, Somewhat agree, Neither, Somewhat disagree, Disagree, Strongly disagree These responses are scored from 1 (strongly disagree) to 7 (strongly agree)
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B-6 Measuring Prototype Image Prototype image is the stereotype of people perceived to typically engage in the behavior (e.g., "People who speed are cool")
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B-7 Now think about the "typical" person your age who regularly drives within 10 mph of the posted speed limit (that is, they do NOT speed)
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B-8 Injunctive perceived norms address what we think others believe is appropriate behavior and often use language such as "expect me" or "should do." Descriptive perceived norms address what we think most actually do. The description of the behaviors for the perceived descriptive norms should align with the language used to measure the behaviors.
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B-9 Both injunctive and descriptive normative beliefs should be measured. We recommend measuring injunctive normative beliefs using a pair of questions for each potential belief: one for belief strength and one for motivation to comply (Fishbein & Ajzen, 2009)
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B-10 These responses are scored from 1 (strongly disagree) to 7 (strongly agree)
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B-11 These responses are scored from -1 (strongly disagree) to -7 (strongly agree)
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B-12 Strongly agree, Agree, Somewhat agree, Neither, Somewhat disagree, Disagree, Strongly disagree "How likely is it that you regularly notice the posted speed limit and your own speed? " Extremely likely, Likely, Somewhat likely, Neutral, Somewhat unlikely, Unlikely, Extremely unlikely "Regularly knowing the posted speed limit and my own speed makes it easier not to speed." Strongly agree, Agree, Somewhat agree, Neither, Somewhat disagree, Disagree, Strongly disagree These responses are scored from 1 (extremely unlikely, strongly disagree)
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B-14 9. Stimulation (that is, daring, a varied and challenging life, an exciting life)
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