A Strategic Approach to Transforming Traffic Safety Culture to Reduce Deaths and Injuries (2018) / Chapter Skim
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Pages 148-150
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I-1 Appendix I –Overview of Strategy Development Process A strategy to change behavior (based on the integrated model shared in Chapter 1 - Figure 6) is about designing and creating an experience to change specific beliefs in individuals (Fishbein & Ajzen, 2009)
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I-2 With the belief, audience and type of experience identified, next the experience needs to be created. For a media campaign, this involves developing the messages and context (images, voices, stories, etc.)
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I-3 the amount of time required or to skip steps. The mandatory components of the strategy need to be clearly defined.
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