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Pages 96-98

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From page 96...
... 97 Chapter 4: Conclusions and Next Steps 4.1 Conclusion The purpose of this project is to provide state agencies responsible for traffic safety with guidance for a strategic approach to transform the traffic safety culture of road users. The goal is to achieve sustainable improvements in traffic safety for all road users, including non-motorized users.
From page 97...
... 98 of other stakeholder groups. By aligning the traffic safety culture and actions of stakeholders across the social environment with the goals of a TSCB strategy to change the behavior of a specific road user group, that strategy will be more effective and its safety outcomes will also be more sustainable.
From page 98...
... 99 of others. Relating this concept to traffic safety, the fundamental goal in transforming traffic safety culture should be to create a culture within society whereby traffic safety is "highly valued and rigorously pursued" (AAAFTS, 2012)

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