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Technical Appendix to Air Demand in a Dynamic Competitive Context with the Automobile (2019) / Chapter Skim
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Pages 49-59

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From page 50...
... 50 LATENT CLASS PREDICTIVE VARIABLES The research team's modeling effort for this project started with approximately 50 attitudinal variables ("indicators") used in the specification of the correct model.
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From page 51...
... 51 TABLE 7-1 INDICATOR VARIABLES AND VARIANCE EXPLAINED INDICATOR VARIABLES R2 If I had to go to anytime soon, I would take the car 57% The level of uncertainty associated with flying tends to make me choose the car 50% The basic idea of driving for more than a day is unpleasant 50% I would definitely consider taking the plane for a trip to 47% Taking a trip by air is less safe than taking that trip in my own car 43% The thought of driving for several days with family/friends is unpleasant 40% I would worry about personal safety or disturbing behavior if I went by plane 40% The level of uncertainty associated with a multiday auto trip tends to make me choose 39% Making a long-distance trip by car exposes me to less crime and disturbing behavior 39% If they had to go to , most people who are important in my life would 36% Needing my car at the destination end of the trip makes it more difficult to choose air 35% The airlines just don't go where I need to go 35% Compared to driving a car for this trip, I would be less tired and stressed if I took the 33% My friends and coworkers usually go by air when they travel to 33% When I have a choice, I would really prefer not to fly 32% Rather than owning a car, I would prefer to borrow, share, or rent a car just for when I 30% Dealing with the crowds of people at the airports is uncomfortable for me 29% There is something appealing about taking a long trip by car 29% For me, the process of going through airport security is stressful 24% If driverless cars were to become a reality, I would be less likely to travel by plane 21% I could deal with the schedules offered by the airline for this trip from my home to 18% At the airport of , there are good taxis, vans and buses to help me get to 18% Getting stuck in traffic congestion on a long trip is a big concern 18% Getting from my home to the airport is inconvenient 18% I feel I am less dependent on cars than my parents are/were 16% I feel really stressed when driving for a long time in congestion in and around big cities 15% Having people so close to me in an airline seat is unpleasant to me 15% I would estimate that the cost of taking this trip by plane would be more than the cost of 13% I would need the flexibility of a car once I arrive in 12% I need to drive a car to get where I need to go 10%
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From page 52...
... 52 7(C) SEGMENT OVERVIEW A six-cluster solution provided the best model fit and made the most intuitive sense, but about (6% of respondents)
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From page 53...
... 53 needs. As seasoned flyers, they are comfortable on the plane and "true believers" of air travel: They perceive it to be easy to get to and from the airport, are satisfied with the schedules offered by the airlines, and are not particularly concerned about safety or lack of privacy when flying.
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From page 54...
... 54 airport, and dislike the lack of privacy on airplanes. The ambivalence about taking the car versus the plane is reflected in their actual mode choices over the past year: approximately 46% of all the trips they report were in a plane.
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From page 55...
... 55 TABLE 7-2: OVERVIEW CHARACTERISTICS OF LCCs CLUSTER ARDENT PLANE ADHERENTS RATIONAL AIR TRAVELERS AMBIVALENT ADAPTERS RATIONAL AUTO TRAVELERS ARDENT CAR ADHERENTS Cluster Size 28% 23% 18% 16% 8% Demographics % Under 35 Years Old 21% 16% 25% 15% 7% % Living Alone 26% 20% 19% 14% 14% % Employed (Full or Part) 66% 64% 65% 51% 42% % Hispanic 3% 4% 5% 3% 1% % White 89% 92% 85% 91% 94% % HH Income $100,000 or more 49% 49% 40% 41% 28% % Female 60% 52% 51% 53% 54% % With Kids at Home 22% 21% 36% 24% 25% Trip Type % 4 or more nights 55% 56% 49% 53% 63% % Primary Decision Maker 66% 66% 62% 50% 53% % Traveled alone 39% 40% 27% 19% 16% % Car Availability for Trip 51% 59% 67% 81% 70% % Leisure trips (out of all trips within last year)
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From page 56...
... 56 7(E) SELECT ATTITUDES BY LATENT CLASS CLUSTER As can be seen in Figure 7-3, even though Ardent Plane Adherents and Rational Air Travelers share the propensity to travel by plane, they differ starkly in their attitudes toward driving: Ardent Plane Adherents are much more likely to think that longer drives are unpleasant (94%)
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From page 57...
... 57 As can be seen in Figure 7-4, Rational Auto Travelers and Ardent Auto Adherents differ strongly in their attitudes toward flying. Most Ardent Auto Adherents worry about personal safety on the plane (57%)
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From page 58...
... 58 ARDENT PLANE ADHERENTS AND RATIONAL AIR TRAVELERS The largest LCC (23% of respondents) consists of "true believers" of air travel.
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From page 59...
... 59 airports, or if seating arrangements in the terminal provide greater privacy, then this could also be pointed out. RATIONAL AUTO TRAVELERS Rational Auto Travelers are relative "low-maintenance" travelers who do not mind either driving or taking the plane.
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