Guidebook for Developing a Zero- or Low-Emissions Roadmap at Airports (2021) / Chapter Skim
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Pages 21-28
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From page 21... ...
21 Stakeholder Engagement Stakeholder engagement is frequently cited as a critical element for successful GHG mitigation programs at airports. Engaging with stakeholders early and often provides a foundation for zero- or low-emissions planning that is informed, comprehensive, and supported.
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From page 22... ...
22 Guidebook for Developing a Zero- or Low-Emissions Roadmap at Airports Section 2.1: Create Stakeholder Teams Section 2.2: Conduct Ongoing Stakeholder Communication Figure 8. Steps for stakeholder engagement.
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From page 23... ...
Stakeholder Engagement 23 involved in enhancing communication, education, and collaboration to achieve the airport mission by participating in the planning process, generating ideas for potential initiatives for emission reductions, assisting in the development of key performance indicators (KPIs) for tracking progress, acting as a bridge between employee ideas and practical implementation, and supporting ongoing implementation of the roadmap.
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24 Guidebook for Developing a Zero- or Low-Emissions Roadmap at Airports guide this process, below are sample questions for candidate stakeholders (Amaeshi and Crane 2005) : • Describe your interest in our airport.
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Stakeholder Engagement 25 resources to ensure that zero- or low-emissions planning is prioritized, generate buy-in from the board, and publicize airport achievements. • Department Leaders.
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26 Guidebook for Developing a Zero- or Low-Emissions Roadmap at Airports Gathering Input to Inform Emissions Reduction Strategies Airports have used several successful strategies for receiving input from stakeholders, including: • Surveys and interviews (online, mailed postcards, in person, or over the phone) , • Regularly scheduled teleconference or in person meetings on defined topic areas, • Town hall meetings and open houses, • Focus groups or workshops, • Online discussion forums and social media platforms, • Comment collection systems throughout the airport, • Participation in local government meetings and on local boards, • Advisory committees with community representatives, • Working groups on specific topics such as energy efficiency, and • Airport tours (for community members, businesses, etc.)
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From page 27... ...
Stakeholder Engagement 27 2.2 Conduct Ongoing Stakeholder Communication Stakeholder engagement is not a static, one-way process comprised of messaging from the airport or from the core decision-making team to the advisory team. Effective stakeholder engagement should be a true collaborative and reciprocal process that can help establish strategies for achieving mutual benefits and overcoming challenges.
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From page 28... ...
28 Guidebook for Developing a Zero- or Low-Emissions Roadmap at Airports Tool and Resource Report/Author Description Marketing Guidebook for Small Airports ACRP Report 28 (2010) This resource guide includes the basics of a marketing plan, such as templates; analysis of strengths, weaknesses, opportunities, and threats (SWOT)
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