Guidance for Diversity in Airport Business Contracting and Workforce Programs (2020) / Chapter Skim
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Pages 77-85
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From page 77... ...
77 The primary purpose of collecting and analyzing data on the benefits and cost of airport diversity programs is to understand the effectiveness of the programs and make informed decisions about how to increase workforce and contracting diversity. Airports also can make the most of these analyses by using them to communicate the airport's diversity participation achievements, support requests for funding or other resources to make improvements, and share the airport's successes with the community.
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From page 78... ...
78 Guidance for Diversity in Airport Business Contracting and Workforce Programs quantitative data include monetary costs associated with diversity program implementation, diversity participation in different areas of the airport workforce, the number or value of contracts awarded to DBEs, and the number of individual DBEs contracting with the airport. Many of the quantitative data elements for the airport's contracting program can be tracked in the Benefit-Cost Tool accompanying this guide.
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From page 79... ...
Analysis and Communication Strategies for Airports 79 and the types of data it was able to collect. Developing these metrics is a key step in evaluating a diversity program as well as effectively communicating the results to stakeholders internal and external to the airport.
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From page 80... ...
80 Guidance for Diversity in Airport Business Contracting and Workforce Programs evaluating diversity programs, measures of cost-effectiveness can be a good way to determine how efficiently a project addresses a specific concern or outcome that is important to the airport. In this case, cost-effectiveness would be measured as the cost per unit of the outcome, as defined by the airport.
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From page 81... ...
Analysis and Communication Strategies for Airports 81 that factors influencing the outcome and any assumptions used in the evaluation are well documented. This will help ensure that the outcomes are defendable and that assumptions can be easily updated as better information is available to the airport.
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From page 82... ...
82 Guidance for Diversity in Airport Business Contracting and Workforce Programs extent possible in the development of the analysis. These stakeholders may include staff responsible for day-to-day management of airport activities that are affected by diversity programs, city or state staff responsible for ensuring that the airport meets local or regional diversity goals, or community members with an interest in diversity and inclusion.
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From page 83... ...
Analysis and Communication Strategies for Airports 83 In addition to consolidating data in organized results tabs, the Benefit-Cost Tool allows users to analyze data in the inputs tabs by using the filter feature. Each inputs tab includes filters in each header which allow users to more closely examine subsets of their inputs.
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From page 84... ...
84 Guidance for Diversity in Airport Business Contracting and Workforce Programs Each results tab has a supplemental results graphics tab that produces graphs and charts that allow users to visualize the airport's progress toward its goals. Each supplemental results graphics tab has between two and seven bar and line graphs that are set up to give users deeper insights into diverse business participation on airport contracts and concessions.
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From page 85... ...
Analysis and Communication Strategies for Airports 85 # Times a Contract is Awarded to a Diverse Firm per $1 M Spent Figure 13. Example of graphical representation of economic benefits results.
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