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Pages 193-200

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From page 193...
... I-1 A P P E N D I X I Model Press Release
From page 194...
... I-2 Using Electronic Devices While Driving: Legislation and Enforcement Implications This document is organized such that it: ■ Provides key components for you to consider when developing outreach messages. ■ Includes sample press releases or outreach messages organized by the type of agency and by topic.
From page 195...
... Model Press Release I-3 Customized Tone and Talking Points ■ Tailor the message so that it resonates with the target audience. Use a theme and language that the audience will clearly understand.
From page 196...
... I-4 Using Electronic Devices While Driving: Legislation and Enforcement Implications SAMPLE TEXT AND TALKING POINTS FOR PRESS RELEASES The bullets below provide potential sample text that can be customized for different types of media outlets and talking points related to the use of electronic devices while driving. The talking points are organized by the type of agency and information being conveyed by the message.
From page 197...
... Model Press Release I-5 General safety messages about distracted driving This is [insert name of agency representative] from the [insert law enforcement agency name]
From page 198...
... I-6 Using Electronic Devices While Driving: Legislation and Enforcement Implications Any updates to the law, what they mean, and when they will take effect Did you know that holding or using a cell phone or other electronic device can increase your risk of getting into a crash? Analyzed data from an observational study of over 3,000 drivers indicated their crash risk was two to six times greater when the drivers were manipulating a cell phone, compared with when they were not distracted5 [suggest revising the statistic to discuss the behaviors that are prohibited by your law]
From page 199...
... Model Press Release I-7 Distracted Driving Campaign Announcement The [insert agency name, preferably as a hyperlink to agency page] held a press conference to announce a public safety campaign and enforcement effort to reduce instances of distracted driving.
From page 200...
... I-8 Using Electronic Devices While Driving: Legislation and Enforcement Implications EXAMPLES OF PREVIOUS ARTICLES AND PRESS RELEASES Below are links to articles and press releases on the topic of distracted driving: ■ Drop it and Drive Infographic Twitter, January 23, 2020 ■ Survey: Majority of Central Iowans Distracted on the Road - and It's Killing Us, October 8, 2019 ■ Distracted Driving Campaign to Begin August 1, July 31, 2019 ■ Sample Social Media Posts, April 2019 ■ GTSC, DMV Highlight Dangers of Distracted Driving, April 9, 2019 ■ Most Baltimore-area Drivers Use Cell Phones Behind the Wheel, Regardless of Generation, April 4, 2019 ■ Distracted Driving Awareness Month Kicks off Monday, March 31, 2019 ■ Travelers Risk Index Reveals Seven Scary Stats Behind Distracted Driving, March 29, 2019 ■ U.S. DOT and NHTSA Kickoff 5th Annual U Drive.

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