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From page 290... ... Strategies for Building Confidence in the COVID-19 Vaccines FEBRUARY STRATEGIES FOR BUILDING CONFIDENCE IN THE 2021 COVID-19 VACCINES Authors: Emily K Brunson* Read the entire page →
From page 291... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 2 EXECUTIVE SUMMARY Public engagement and effective communication through clear, transparent messaging will play a central role in building confidence in the COVID-19 vaccines. This rapid expert consultation describes a variety of public engagement and communication strategies that can be implemented at the national, state, and local levels to change patterns of interaction with the public, address hesitancy about the vaccines, and build trust. Read the entire page →
From page 292... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 3 BOX 2 Nine Communication Strategies for Ensuring Demand for and Promoting Acceptance of COVID-19 Vaccines 1. Meet People Where They Are, and Don't Try to Persuade Everyone 2. Read the entire page →
From page 293... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 4 Evidence from the behavioral, psychological, and social sciences demonstrates that people's motivations -- their readiness, willingness, intention, or hesitancy -- are informed by the information they process; by how they think and feel (their perceived risk, worry, confidence, trust, and safety concerns) ; and by social processes (recommendations from health care providers, social norms, gender norms, equity, and information processing and sharing) Read the entire page →
From page 294... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 5 included in Box 3. As these data reveal, hesitant individuals are not a monolithic group, and hesitancy is not static. Read the entire page →
From page 295... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 6 BOX 3 Highlights from the Kaiser Family Foundation's COVID-19 Vaccine Monitor Project, January 2021 Attitudes about the COVID-19 vaccination are changing rapidly. Reported here are the most recent data available at the time of publication. Read the entire page →
From page 296... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 7 providing accessible COVID-19 testing and treatment, listening to the needs of communities, addressing the structural factors that create greater exposure to and poorer treatment for COVID-19, and ensuring the equitable allocation of vaccines. This section summarizes six public engagement strategies designed to combat mistrust and build confidence in the COVID-19 vaccines. Read the entire page →
From page 297... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 8 (NASEM, 2020a) Read the entire page →
From page 298... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 9 example. Decision makers will need to monitor this information and work with community leaders to implement solutions as inequities arise. Read the entire page →
From page 299... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 10 concerns, and presenting relevant new information with empathy. For example, responses to misinformation could begin with, "I see that you have concerns about X Read the entire page →
From page 300... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 11 it is important to use such phrasing as, "I understand that you might have questions about the vaccine, and I'm here to answer them as best I can…." 2. Avoid Repeating False Claims Correcting information that is inconsistent with scientific evidence is difficult under most circumstances (Cook and Lewandowsky, 2011; Lewandowsky et al., 2012; NASEM, 2017) Read the entire page →
From page 301... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 12 than good if disseminated widely to an audience not already concerned about this misconception. However, particular individuals may benefit from hearing this message or others like it. Read the entire page →
From page 302... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 13 their ballots, vaccine distribution sites could provide "I got vaccinated" stickers, or encourage people to text their friends and family or post on social media that they received the vaccine (Milkman, 2020) Read the entire page →
From page 303... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 14 local resources, expertise, and involvement. A variety of strategies at the national, state, and local levels will be required to change the pattern of interactions with the public, address vaccine hesitancy, build trust, and ultimately ensure a successful COVID-19 vaccination campaign. Read the entire page →
From page 304... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 15 REFERENCES Amin, A Read the entire page →
From page 305... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 16 https://www.nytimes.com/2020/01/13/upshot/bad-medicine-the-harm-that-comes-from racism.html (accessed December 30, 2020) Read the entire page →
From page 306... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 17 https://www.nytimes.com/2020/12/24/health/herd-immunity-covid-coronavirus.html (accessed December 30, 2020) Read the entire page →
From page 307... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 18 Schultz, P Read the entire page →
From page 308... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 19 ACKNOWLEDGMENTS We thank the sponsors of SEAN -- the National Science Foundation and the Alfred P Sloan Foundation -- and of the Standing Committee on Emerging Infectious Diseases and 21st Century Health Threats -- the U.S. Read the entire page →
From page 309... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 20 SOCIETAL EXPERTS ACTION NETWORK (SEAN) Read the entire page →
From page 310... ... Strategies for Building Confidence in the COVID-19 Vaccines Strategies for Building Confidence in the COVID-19 Vaccines 21 STANDING COMMITTEE ON EMERGING INFECTIOUS DISEASES AND 21ST CENTURY HEALTH THREATS HARVEY FINEBERG (Chair) , Gordon and Betty Moore Foundation KRISTIAN ANDERSEN, The Scripps Research Institute RALPH STEVEN BARIC, The University of North Carolina at Chapel Hill MARY T Read the entire page →

From page 290...

... Strategies for Building Confidence in the COVID-19 Vaccines FEBRUARY STRATEGIES FOR BUILDING CONFIDENCE IN THE 2021 COVID-19 VACCINES Authors: Emily K Brunson*