Airport Biometrics: A Primer (2021) / Chapter Skim
Currently Skimming:
Pages 135-144
The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.
From page 135... ...
135 Summary Initiated by Amazon, the Amazon Go retail experience (see Figure A-1 and Figure A-2) uses a combination of cameras, sensors, computer vision techniques, machine learning, and artificial intelligence to create a cashierless retail experience; the first airport location will be at Newark Liberty Inter national Airport (EWR)
|
From page 136... ...
136 Airport Biometrics: A Primer What? ● Cashierless retail technology ● Project implemented by Amazon Where?
|
From page 137... ...
Case Study: Amazon Go Cashierless Retail Experience 137 The Customer Journey The customer journey can be described by the following: • Each shopper (and that shopper's party) enters and is identified with a QR code generated by the Amazon Go app, biometric hand palm, or a credit card in the case of stores equipped with the Just Walk Out technology.
|
From page 138... ...
138 Airport Biometrics: A Primer System Specifications The system relies on an artificial intelligence (see Figure A-3) to track the customer in the store.
|
From page 139... ...
Case Study: Amazon Go Cashierless Retail Experience 139 Stakeholders and Responsibilities Stakeholders The main stakeholders of Amazon Go concept are Amazon and the third-party retailers who have purchased Just Walk Out technology services. Responsibilities Amazon owns the Just Walk Out concept, which builds on a series of patents submitted by Amazon Technologies since 2013 (Puerini et al.
|
From page 140... ...
140 Airport Biometrics: A Primer Source: Kumar et al.
|
From page 141... ...
Case Study: Amazon Go Cashierless Retail Experience 141 Source: Kumar et al.
|
From page 142... ...
142 Airport Biometrics: A Primer Source: Kumar et al.
|
From page 143... ...
Case Study: Amazon Go Cashierless Retail Experience 143 Responses From Customers Crowd-sourced reviews for individual stores rate on average more than 4 stars out of 5. A stated choice survey conducted by the Shorr group in 2018 found that "84% of respondents to a survey said that they see Amazon Go as a ‘type of grocery shopping experience' they'd enjoy more than traditional grocery shopping" and "over 25% of respondents said that they would pay more for grocery products if it meant they didn't have to wait in line at checkout" (Shorr 2018)
|
From page 144... ...
144 Airport Biometrics: A Primer two-step authentication process. Another option is the use of not just one biometric, but two or more, thereby providing options for customers to choose from.
|
Key Terms
This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More
information on Chapter Skim is available.