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Measurement and Analysis of Public Opinion An Analytic Framework (2022) / Chapter Skim
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Introduction
Pages 1-6

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
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From page 1...
... Opensource public opinion tools can provide timely and relatively inexpensive methods of understanding fast-moving conditions, acting as a force multiplier to help policy makers have a truly all-source understanding of complex events. By providing analysts with the best practices in survey methodology and nonsurvey methods for gathering data on public opinion, they will be armed with a clearer sense of important shifts in attitudes, elections, and public unrest.
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From page 2...
... Finally, Layer 3 comprises four authored papers that review literature from various disciplines containing overview information as well as how the topic/situation of interest can enable better analysis across different situational constraints. Additionally, each of the three layers is designed with a particular audience in mind.
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From page 3...
... Myriad questions related to national security may call for examining public opinion in other countries, such as examining public sentiment toward current leadership or the extent of support for a regime change, understanding attitudes toward the United States, or exploring views about global events (for more information on the work of intelligence analysts, see National Academies of Sciences, Engineering, and Medicine, 2019)
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From page 4...
... The following final list of paper topics included: – Drawing Inferences from Public Opinion Surveys: Insights for Intel ligence Reports – Ascertaining True Attitudes in Survey Research – Alternatives to Probability-Based Surveys Representative of the General Population for Measuring Attitudes – Integrating Data Across Sources, and – A Social Network Perspective on "Tipping Points" for Behavioral Change and Mass Action Between the second and third meeting, the author of the paper on "Tipping Points" had to withdraw from the project, and the topic was ultimately omitted from the framework to ensure that the project would remain on schedule. At the third meeting, the content of the papers included in Layer 3 was discussed in depth, and the fourth meeting focused on the content of the synthesis in Layer 2 and the graphic in Layer 1.
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From page 5...
... The framework proceeds from the most distilled level of detail -- a graphic presentation of the key messages in this analytic framework -- to an intermediate layer (the synthesis) , to the foundational white papers that were commissioned to address the sponsor's key questions about the collection and analysis of public opinion data in depth.
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Key Terms

  • analytic framework
  • intelligence analysts
  • examining public
  • intelligence analysis
  • analyzing public

  • intelligence community
  • analytic frameworks
  • opinion data
  • true attitudes
  • public unrest

  • reference national
  • context analytic
  • national importance
  • provide intelligence
  • pilot analytic

  • intelligence assessments
  • source public
  • public sentiment
  • advancing intelligence
  • assessing public

  • distilled level
  • senior policy
  • overview information
  • proprietary tradecraft
  • tional academies

  • complex events
  • ferent situational
  • academies assembled
  • junior analysts
  • little time


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