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Transportation Research Board 2021 Annual Report (2022) / Chapter Skim
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Pages 19-21

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From page 19...
... TRB 2021 AnnuAl RepoRT / 17 In July, TRB's Executive Committee approved a new strategic communications plan, which outlines tactics most likely to help TRB meet and exceed the following documented communications objectives: • Increase awareness of TRB products, activities, and services; • Communicate the value of TRB to TRB sponsors, potential sponsors, and the larger transportation community; • Make TRB the "go-to," essential, up-to-date source for information on transportation research–related issues; • Increase the impact of TRB in solving transportation and societal problems and issues; and • Increase the influence of staff, partners, and collaborators in communicating TRB's information and messaging and helping to protect and enhance the reputation of TRB and the Academies. TRB continues to put the new strategic communications plan into practice, adding substrategies to the plan -- including strategic and documented plans for social media, event promotion, influencer partnerships, and more.
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From page 20...
... 18 / TRB 2021 AnnuAl RepoRT Communications for ARTS extended well beyond social media, with registered attendees including famed YouTuber Road Guy Rob and journalists from the Washington Post, Wall Street Journal, CNN, WIRED, SiriusXM, and others. Ads for the symposium in TRB's weekly e-newsletter and on the Transportation Research International Documentation (TRID)
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From page 21...
... TRB 2021 AnnuAl RepoRT / 19 TRB volunteers on some of the hottest topics in transportation. The nearly two dozen episodes are available for subscribers or onetime listeners on all major podcast platforms.
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