Guide to Implementation of the Toward Zero Deaths National Strategy on Highway Safety (2022) / Chapter Skim
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6-1 6. Communications Products 6.1 Overview and Background Because TZD requires intentional planning, a diverse set of team members and stakeholders, and consistency, effective communication is essential to achieving success at all stages of implementation.
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6-2 6.4 Other Resources Several other resources were created through this project to help spread the TZD message. • Sample press release • Two newsletter articles of varying length for stakeholders to include in their publications • Talking points for safety champions More details are available in Section 7.4 of this report.
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