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From page 34...
... Fare-Free Transit Evaluation Framework 2-20 Framework in Practice: Iowa City Transit Fare Study Goals and Objectives Iowa City Transit's Fare Study evaluated the implications of multiple fare scenarios, including full fare-free transit. The study's project team developed four goals and corresponding objectives to guide the analysis (Figure 2-9)
From page 35...
... Fare-Free Transit Evaluation Framework 2-21 Step 6: Determine performance measures For each objective, the project team should determine which performance measures they want to include in the evaluation. These should be metrics that can be measured by the project team within the evaluation timeline and with available data.

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