Strategies to Renew Federal Facilities (2023) / Chapter Skim
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Appendix C: Communicating the Message Effectively
Appendix C: Communicating the Message Effectively
Pages 129-145
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From page 129... ...
55000 standards. ISO 55000 goes to great length on how to identify and work with stakeholders using a strategic asset management plan (which the committee refers to as an agency's real property capital plan)
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From page 130... ...
Dempsey, founder, Asset Management Partnership, LLC.
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An agency must develop its federal facility renewal strategies in support of the agency's mission and demonstrate that it does so in its real property capital plan (ISO 2014b, Clauses 4 and 7.4)
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In all cases, organizational objectives define the purpose behind federal facility renewal strategies; therefore, their description and constant upkeep are essential to developing and maintaining effective, responsive real property capital plans. This is why, in a number of front-end clauses, ISO 55001 emphasizes that the role of an asset management system is to promote achievement of organizational objectives, in order to ensure that stakeholder needs and expectations are considered and communicated throughout the process.
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Step 3: Assessment of Asset Capabilities Step 3, assessment of asset capabilities, builds on communication activities detailed above. In this area of the framework, facility asset management objectives defined in Step 2 are used as a basis to communicate actual facility performance as a product of a facility assessment or study.
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134 FIGURE C-2 Facility asset management system -- Performance–budget integration framework. SOURCE: Leitch and Dillinger, 2012, Project Maintenance Management Development Guidelines, U.S.
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Given that facility managers are critical to facility asset management system operations, it then becomes incumbent on the system to introduce and augment these capability needs. These requirements are detailed in OMB Circulars A-11 and A-123, but -- as highlighted in Chapter 2, and detailed in Appendix E and GAO-19-57, Federal Real Property Asset Management: Agencies Could Benefit from Additional Information on Leading Practices -- OMB policy can do more to explain how to improve federal facility performance management.
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ISO 55001 is focused on this area and the importance of its application in guiding facility asset management system development to implement effective and impactful federal facility renewal strategies. FIGURE C-3 Communication framework for balancing risk among stakeholders.
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Supporting this, as detailed above, and as required in form through the performance management framework detailed in OMB Circular A-11, an agency's real property capital plan provides a focal point for these communications. OMB M-20-03, "Implementation of Agency-wide Real Property Capital Planning" and OMB M-20-10, "Issuance of an Addendum to the National Strategy for the Efficient Use of Real Property" also address these ideas.
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From page 138... ...
This section develops an approach on how to communicate with and convince policy makers of the benefits derived from an ISO 55000–based facility asset management system, focusing specifically on how agencies can frame benefits in a way that clarifies risk and opportunities in making such a transformational change. An agency's real property capital plan leads the way in communicating agency-wide plans and performance objectives in order to assure stakeholders that their needs and objectives are being addressed fully.
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As the committee noted earlier, agency use of an asset management system is a critical component of effective facility portfolio management. An effectively developed and implemented federal facility renewal strategy should be thought of as a proactive communications strategy.
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Basing real property capital plans on a robust facility asset management system that reinforces quality, consistency, and continual improvement builds trust through methodical fulfillment of expected results. Therefore, agency facility renewal strategies are advantaged when real property capital plans clearly support mission achievement and stakeholder expectations; therefore, clear communication requirements must be spelled out in the agency's facility asset management system.
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Effectively implementing such communications through real property capital plan development is a fundamental part of an ISO 55000–based facility asset management system. 1 Honorable John W
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In the same way that trust and credibility are built over time, communications with members of Congress or committee or member staff, such as allowed by agency policy and enabled through dissemination of real property capital plans, should also be considered when developing federal facility strategies. Specifically, development of real property capital plans should be attentive to both agency mission requirements and other requirements that may influence agency facility management.
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Thus, federal agencies are invited to think creatively on how budget decision making can be used with strategic purpose to optimize agency mission achievement through coordination of other authorized objectives. EFFECTIVELY TARGETING COMMUNICATIONS WITH THE PRIVATE SECTOR Federal agencies may want to consider whether to engage private-sector stakeholders in communications related to infrastructure and real property assets -- the agency's real property capital plan is one way to do this.
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In all cases, this type of engagement must be in compliance with agency policy. For example, if the agency is seeking to reach the public in a given location related to enhancing mission capability or service delivery through a facilities renewal activity, the agency may want to target communications to local media in the target location.
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From page 145... ...
. Such initiatives should be detailed in an agency's real property capital plan to give higher visibility when supporting agency facility renewal strategies.
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