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From page 5...
... 5   How Behavioral Strategies Work Overview Understanding how behavioral countermeasures and strategies work will guide you in selecting, adapting, and implementing. To begin, it is important to distinguish three things: • Beliefs: understanding or knowledge, such as, "It's not safe to use a cell phone while driving" or "Roundabouts are safer than traditional intersections"; • Behavior: actions that lead to consequences such as risky driving (e.g., speeding, being aggressive, distracted, or impaired)
From page 6...
... 6 Highway Safety Behavioral Strategies for Rural and Tribal Areas: A Guide for implementation. In this case, officers to conduct the enforcement, people to identify and place media messages, funding (or earned media resources)
From page 7...
... How Behavioral Strategies Work 7   Logic models make you more effective: • Logic models help stakeholders understand how a behavioral countermeasure or strategy works. • Logic models help stakeholders make decisions about whether they have adequate resources to implement a behavioral countermeasure or strategy.

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