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From page 38... ...
The airport industry is constantly evolving, with new tech nologies and trends shaping passenger expectations and preferences. Developing a practical and scalable concessions technology program allows airports to adapt to emerging trends, such as mobile commerce, contactless payments, and digital loyalty programs, in order to remain competitive and relevant in the market.
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This helps mitigate the risks associated with data breaches, fraud, and noncompliance, thereby safeguarding the airport's reputation and credibility. 5.2 Implementation Best Practices To ensure that a practical and scalable framework is developed, concessions technology programs require careful planning, implementation, and ongoing management.
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Ensure that the chosen technology solutions can seamlessly integrate with existing airport systems, such as flight information displays, revenue manage ment systems, security systems, and loyalty programs. Interoperability is key to optimizing efficiency and providing a seamless passenger experience (Raj 2024)
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From page 41... ...
Despite these potential limitations, small airports can still develop effective concessions technology programs by focusing on simplicity, cost-effectiveness, and scalability. By prioritizing key technology initiatives that align with their specific needs and constraints, small airports can enhance the passenger experience, improve operational efficiency, and drive revenue growth.
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As the program proves to be successful, expand to other concessionaires and consider adding features such as self-service kiosks. Choose technology solutions that can scale up gradually as passenger volume increases.
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Customize technology solutions to satisfy the diverse require ments and preferences of passengers and concessionaires. Implement personalization features, such as targeted promotions and loyalty programs, to enhance the passenger experience and drive revenue growth.
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Continuous improvement strategies can significantly enhance an airport concessions technology program in various ways. These strategies focus on ongoing improvements to processes, services, and technologies, ultimately resulting in better operational efficiency, customer satisfaction, and financial performance.
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Adopting advanced point-of-sale systems enables the collec tion of detailed sales data for advanced analysis. Implementing tools such as Wi-Fi tracking and mobile app usage data can help airports understand passenger flow and behavior within the airport.
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Analyzing sales data and customer preferences can help airports continuously adjust product offerings and pricing strategies to maximize revenue from concessions.
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