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The Industrial Green Game Implications for Environmental Design and Management (1997) / Chapter Skim
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Hydro Aluminum's Experience with Industrial Ecology
Pages 148-153

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From page 148...
... ROLF MARSTRANDER Hydro Aluminum's Experience with Industrial Ecology ROLF MARSTRANDER The recent emergence of broad-based ideas such as life cycle analyses, clean technology, environmentally conscious manufacturing, and design for environment indicate a shift from a linear, process-oriented focus to a more systemsoriented view that is characterized by industrial ecology. The industrial ecosystem at Kalundborg illustrates an integrated system of industrial activities consisting of an electric power plant, an oil refinery, a biotechnology plant, a plasterboard factory, sulfuric acid producers, cement producers, local agriculture and horticulture, and district heating (Grann, this volume, pp.
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From page 149...
... These characteristics necessitate a proactive approach to all environmental, health, and safety (EHS) matters and the need to highlight the advantages of aluminum from a life cycle perspective.
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From page 150...
... places new and strong demands on the design of products and on cooperation among the different participants in the life cycle of the mate rial. • The integration of environmental considerations within a company begins with small specific steps.
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From page 151...
... Hydro Aluminum has initiated energy-efficiency improvement programs in all its Norwegian plants and is collecting life cycle data to link total energy consumption to products from the various plants. The life cycle perspective also suggests that the company should recover as much aluminum as possible from downstream recycling activities; processing aluminum from recycled aluminum products requires much less energy than does processing aluminum from virgin sources.
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From page 152...
... As a big company dealing with many smaller customers, Hydro Aluminum increasingly finds it has to take the lead in defining research and development needs and gathering data for life cycle studies. THE IMPORTANCE OF INFORMATION AND EDUCATION The most significant lesson Hydro Aluminum has learned from its industrial ecology experiment is the need to inform and educate.
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From page 153...
... By improving communications with employees and the public, Hydro Aluminum, like many companies in Europe, has made significant gains in improving relations with a range of stakeholders. To defend aluminum against biased life cycle analyses, Hydro Aluminum has established programs to educate its employees and the public about aluminum's advantages and disadvantages, its applications, and its environmental effects.
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Key Terms

  • hydro aluminum
  • cycle data
  • cycle perspective
  • norsk hydro
  • processing aluminum

  • oil refinery
  • energy consumption
  • pollution prevention
  • cycle analyses
  • final product

  • aluminum cans
  • natural ecology
  • total energy
  • million nok
  • conscious manufacturing

  • pays program
  • specific major
  • companies fit
  • link total
  • increasing importance

  • ecology perspective
  • cycle assessment
  • business context
  • traditional scope
  • aluminum products

  • oil industry
  • specific information
  • environmental communications
  • increase awareness
  • environmentally unfriendly


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