The Industrial Green Game Implications for Environmental Design and Management (1997) / Chapter Skim
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The Functional Economy: Cultural and Organizational Change
The Functional Economy: Cultural and Organizational Change
Pages 91-100
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From page 91... ...
This functional economy is therefore considerably more sustainable, or dematerialized, than the present economy, which is focused on production as its principal means to create wealth and material flow. One aim of this paper is to sketch out a functional economy.
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From page 92... ...
The broader perspective includes considerations such as full and meaningful employment and quality of life. That perspective is necessary for understanding the importance of the social, cultural, and organizational changes needed for a more sustainable economy.
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From page 93... ...
Strategies to close the product responsibility loops, such as the voluntary or mandatory take-back of consumer goods, impose structural changes and are thus more difficult to implement than the recycling of materials. Because these strategies are based on innovative corporate approaches, such as Xerox's asset management program, they are highly competitive as well as sustainable.
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From page 94... ...
The reason for this is that the cost of the services that are instrumental for production are a multiple of the pure manufacturing costs; a further optimization of production therefore does not make eco nomic sense. • Incremental technical progress is faster than product development; substi tuting new products for existing ones will increasingly restrain techno logical progress compared with the alternative of a faster technological upgrading of existing goods.
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From page 95... ...
. An adaptation of today's economic, legal, and tax structures to these new requirements may be a precondition for countries to attract and breed successful economic players for a sustainable functional society.
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From page 96... ...
However, developing countries will need to increase the volume of their resource flow for economic development and to build basic infrastructure. Industrialized countries can achieve sustainability by slowing down resource flows.
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From page 97... ...
Selling results instead of products: pest- and weedfree fields instead of agro chemicals, individual transport instead of cars V5. Monetary bring-back rewards: 10-year cash-back guarantee FIGURE 1 Strategies for higher resource efficiency.
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From page 98... ...
• Industry shows an increasing willingness to accept unlimited product re sponsibility and to use it aggressively in advertising, through money-back guarantees, exchange offers, and other forms of voluntary product take back and is learning to make product retake and remarketing a viable business division.
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From page 99... ...
Companies and regions that initiate the change toward a sustainable society rather than suffering the consequences of it through the actions of their competitors will have a head start and be able to position themselves strategically. An old, but in the age of market research somewhat forgotten, truth of economics will play its heavy hand again: Real innovation is always supply driven -- the role of demand is one of selection (Giarini and Stahel, 1989/1993)
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From page 100... ...
Pp. 29–35 in International Directory of Solid Waste Management 1993/4 -- The International Solid Waste Association Yearbook.
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