Skip to main content

Currently Skimming:

Marketing
Pages 47-50

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.


From page 47...
... For a grocery product we typically see that sales In a week when there is an end-of-aisle display w~11 be four or five or six times what they are normally. The main data that we collect is scanner data Dom grocery stores, drugstores, and mass merchandisers.
From page 48...
... The records are 30, 40, 50 bytes each, and so we have roughly a terabyte of raw data, and probably Tree times that much derived data, aggregated data. We have 14,000 grocery stores right now, a few thousand nongrocery stores, generating data primarily weekly, but about 20 percent we are getting on a daily basis.
From page 49...
... There are underlying statistical issues that in particular, I need to look for. On price changes, we think that there is a downward-sloping demand curve.
From page 50...
... The orivacY issue with our store audit database . involves a contract that we have with the grocery chains that we will not release data identified with specific individual stores.


This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More information on Chapter Skim is available.