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New Strategies for New Challenges Corporate Innovation in the United States and Japan (1999) / Chapter Skim
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Pages 40-40

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From page 40...
... By emphasizing the importance of developing R&D agendas in response to demands articulated by markets or policy makers, the concept highlights one of the main strengths of Japanese corporate innovation practice. As pointed out in a recent survey, European and American corporate executives, like their Japanese counterparts, are giving much more emphasis to this aspect of innovation.7 Changes in the business and technological environment and corporate responses in areas such as outsourcing will influence how the concept of demand articulation is seen in the future.
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Key Terms

  • corporate innovation
  • demand articulation
  • japanese companies


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