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Current Communications Efforts
Pages 15-18

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From page 15...
... CURRENT COD/IIVlUNICATIONS EFFoRTS4 In the United States, the main sources of information about vaccine risks or benefits are vaccine information statements issued by CDC, manufacturers' package inserts that accompany vaccines, oral communications from health care providers, and publicity provided by a variety of nonprofit organizations.5 Governmental Efforts Vaccine Information Statements Vaccine Information Statements (VISs) are produced by the technical, educational, and legal staff of CDC, with input from specialists in education and low-literacy reading, physicians, and parents.
From page 16...
... The contraindications section of the insert discusses situations or conditions, such as known or suspected severe egg allergy, for which a vaccine should not be used because the risks apparently outweigh the benefits. The warnings section describes serious adverse events and potential safety hazards, as well as limitations in the use of the product and steps that should be taken if these limitations occur.
From page 17...
... This legal necessity undercuts the ability of these statements to communicate clearly the risks of vaccines. Advertising Advertising and other promotional materials generated by a vaccine manufacturer about its products are also heavily regulated by FDA, which requires that the materials provide a fair balance of safety and effectiveness information, make specific claims, and be supported by properly referenced data.
From page 18...
... Provider-Parent Interactions Communication between health care providers and parents or patients is often limited, noted a practicing pediatrician, because the time that doctors have to spend with patients during an office visit is restricted. When communicating vaccine risks and benefits, consequently, practitioners often rely on materials such as the VISs, educational videos, or information provided by ancillary personnel.


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