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Risk Communication and Vaccination Workshop Summary (1997) / Chapter Skim
Currently Skimming:

Improving Vaccine Risk Communications
Pages 19-20

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From page 19...
... One speaker, a member of the consumer-oriented press, suggested designing the VISs in a visually appealing, contemporary, and upbeat fashion. A pediatrician involved in the development of the VISs noted that a researcher at Louisiana State University who produced a simple, colorful vaccine brochure with explanatory drawings found that parents learned as much from her brochure as they did from the VIS (Davis et al., 1996~.
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From page 20...
... A risk communications expert added that "in almost every policy forum that I can think of, the ultimate conclusion has been that it is essential for good public policy to communicate uncertainty, even if it is difficult." She suggested that vaccine risk communications include statements regarding what assumptions were made to define risk estimates and whether there is consensus among various groups of experts and the public about the accuracy or uncertainty ofthe estimates provided. Other participants suggested that it be emphasized in vaccine risk communications that research is under way to improve understanding of those risks.
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