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4 Electronic Commerce on PEI
Pages 82-90

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From page 82...
... The U.S. National Research Council was represented by Diane Wetherington, president of DRW Associates, which provides new products services to startups focused on IT and consumer applications; Chris Deephouse, Principal Engineer, CyberCash, Inc., responsible for coordinating software and process engineering with software vendors; Phyllis Reuther, of the Heinz School of Public Policy and Management, Carnegie Mellon University, specializing in electronic commerce, business process redesign, and Internet agent technology; and Michael Greene, director of International Development Programs at the National Research Council.
From page 83...
... World-wide Web software technologies are enabling any user to become an information provider of one sort or another and providing any business with a low cost advertising and selling medium. Almost no one doubts the power of the Web to enable businesses to reach literally millions of potential customers at a cost which is nearly independent of the size of the customer base, and which is gradually falling with time.
From page 84...
... The Anne site could also serve as an incubator of E-businesses by adding expertise to the Island and by helping to bring the electronic commerce skill level on PEI to World Class levels. Several ideas for the content of the Anne Web-site include: · develop a magazine based on the story of Anne of Green Gables featuring new Anne adventures written by local writers and illustrated by local artists; · market Anne products produced by PEI craftsmen and merchandisers; · host chat rooms for "Friends of Anne" to be able to communicate from around the world; · sell tour packages to PEI to visit Anne's home or seasonal offerings such as Christmas at Anne's.
From page 85...
... What is the core competency that gives PEI a competitive edge? The core competency that gives PEI its competitive edge is the Anne theme, unique to PEI, which enjoys global recognition and offers a host of related commercial opportunities.
From page 86...
... Each business that wanted to participate would have to work with Island Tel to get the bandwidth it will need for its particular purposes, and could receive at the same time assistance with late generation Web-sites. In many cases, the bandwidth required would be modest, and it might be useful for the purpose of generating Internet commerce activity for Island Tel to consider offering a share in a high bandwidth connection at reduced rates, equivalent to several users sharing the cost of a T-1 connection in places where high-bandwidth Internet users are more numerous than on Prince Edward Island.
From page 87...
... The quality of this training is critical, as customers will not distinguish between the E-mall and the subcontracted customer support. A training program in electronic commerce, using Holland College's skill-set core competency method, could be useful to other participating businesses as well.
From page 88...
... The second skill area involves selling to that global market. A mixture of skills is required for accessing market information, using data base management capabilities, and accessing legal expertise for licensing and import/export issues.
From page 89...
... Products that are made on the Island and exported pay reduced royalties. These payments must be made to the Province; royalties from companies based off the Island are made directly to the family of Lucy Maud Montgomery.
From page 90...
... In other places, recruits might be offered stock options, but this is not common on PEI, and workers are more likely to seek quarterly bonuses. Effort may be concentrated on recruiting Islanders living away, many of whom seek opportunities to return to the Island.


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