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2 HCFA's Plan of Action
Pages 3-6

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From page 3...
... Center for Beneficiary Services views 1998 as an "awareness year." By effectively using the national and local media, large national organizations such as the American Association of Retired Persons, and the 10 regional HCFA offices, HCFA intends to undertake a large publicity and education campaign called the National Medicare Education Program (NMEP)
From page 4...
... By layering the kind of information disseminated to the public into basic, detailed, and special-case information', HCFA hopes both to provide beneficiaries with a better sense of how the program operates and to assist them in better understanding the implications of their health plan choices. HCFA will undertake a Special Information Campaign beginning in the fall of ~ 998.
From page 5...
... RELYING ON THE COMMUNITY FOR ASSISTANCE In an effort to build national and community-based partnerships, HCFA is creating the Alliance Network, which consists of about 100 national, state, and local organizations that serve as channels of information on Medicare+Choice program activities and materials. By working with large employer groups that have Medicare populations, other government entities that work with this population, numerous community organizations, and information and counseling assistance programs, HCFA hopes to use each group's best practices to develop a high-quality information infrastructure.
From page 6...
... Ideally, this collaborative effort will produce a standardized information Damework that will enable health care consumers across the age spectrum to look at information in the same standardized format with identical terms and definitions. The end result of this effort will be an information framework that does not change as an individual moves from employer-based health care into Medicare.


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