The Global Agenda for American Engineering Proceedings of a Symposium (1996) / Chapter Skim
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Symbiotic Competition: Emerging Roles of Multinational Corporations
Symbiotic Competition: Emerging Roles of Multinational Corporations
Pages 13-18
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From page 13... ...
and Japanese Industry (Peters, 1987) , this appears to be happening already: Although current discussion about U.S.-Japanese relations has focused on trade difficulties, this study documents a growing relationship between Me two nadons Trough an extensive network of technical alliances.
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From page 14... ...
They were strongly opposed to organizing joint research laboratories and carried out their research separately. The first joint research laboratory was organized in 1976 by the VLSI Technology Research Consortium.
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From page 15... ...
However, the challenge of environmentally sustainable economic growth and the increasing cost of technology development demand more extreme steps, I believe. Indeed, it seems unlikely that most environmental problemssuch as ozone depletion, desertification, groundwater contamination, and industrial air pollution-can be addressed adequately without collaborative efforts on a global scale.
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From page 16... ...
These are not new concepts; many have been taught in basic management courses. However, many companies have failed to incorporate them in their own operations: · Reliable management based on a long-range strategy; · Mutual trust among top management of joint parent companies; · Core competencies in unique technologies and products; · Market research studies and products that respond to market needs; · Localization of management and establishment of goodwill with customers and local communities; · Integration of the management styles and corporate cultures of the home and host countries; and · "Glocalization" strategy, or localization based on a global perspective.
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From page 17... ...
Even though NEC was well known in the professional community, the company was not seen as a corporate citizen. I thought that the easiest way to establish corporate citizenship in the professional community would be to establish a basic research laboratory.
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From page 18... ...
and Japanese Industry. Center for Science and Technology Policy, School of Management, Rensselaer Polytechnic Institute, Troy, N.Y.
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