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Fruitvale BART Transit Village
Pages 319-330

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From page 321...
... Given this demographic profile, the Spanish Speaking Unity Council viewed the BART parking proposal as an opportunity to further economic redevelopment through a public-private partnership. The Unity Council is a major force in the fabric of the community, operating a large Headstart program, a senior center and senior congregate housing.
From page 322...
... The REP indicates that the private developer should "have sufficient financial capacity to commit to investing their time and resources in pre-development activities for the project, provide or acquire required equity, secure investors for market rate projects, and obtain construction and permanent financing as needed." The expected ground-breaking is April 1, 1998. DESIGN FOR MOBILITY The central feature of the Fruilvale BART Transit Village is a large pedestrian plaza surrounded by small retail uses, multi-family dwellings, and public services.
From page 323...
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From page 324...
... But when the Unity Council was awarded a $470,00 planning grant from the Federal Transit Administration, she reports that the unbelievers said, "Wow! Then maybe it is possible." According to then Secretary of Transportation Federico Pena, the grant would be used to serve as "an example of how to blend rail transit stations with the communities they serve."2 The Unity Council's Chief Executive Officer admits that it takes an enormous government subsidy to make a project such as the Transit Village attractive to private developers.
From page 325...
... In addition, the City of Oakland has already or is expected to commit funds its Enhanced Enterprise Community Fund; and tax increments from the Coliseum Redevelopment Area. The Unity Council is pursuing or has secured additional financing from: loans and lines of credit; the Alameda County Congestion Management Agency; the Department of Commerce's Economic Development Assistance Program; the Ford Foundation; and the Hewlitt Foundation.
From page 326...
... However, independent of that federal effort, the community had developed a Vision Statement through its planning process: "The Fruitvale will be a welcoming, diverse, clean and safe neighborhood with a high quality of life that will nurture strong families, provide economic opportunity, and promote a solid sense of community."3 This Vision Statement for the Fruitvale BART Transit Village, and the design concepts that emerged from it, manifests the principles underlying the federal Empowerment Zone/Enterprise Communities Initiative: Economic Opportunity Sustainable Community Development Community-Based Partnerships Strategic Vision for Changed Adopting these principles can be a framework for similar efforts to establish Transit Villages in other communities.
From page 327...
... To combat "localism," the MOU between BART and the Unity Center established a Policy Committee to oversee the joint planning process. The Committee is comprised of the BAEtT director representing Fruilvale and another BART board member, the Mayor and a councilmember, and the Chief Executive Officer of the Unity Council and a board member.
From page 328...
... Robert Cervero reports that "Overall, residences and offices closest to California rail stations were found to average higher transit modal splits than places farther away. Thus, proximity was confirmed as an important factor in shaping the travel choices among station-area residents and workers."6 However, the problem statement for this TORE research suggests that there are broader measures of success than the traditional performance indicators, such as ridership, used by transit agencies.
From page 329...
... Transportation organizations need to be open to participation in all kinds of partnerships -- with giants, such as the federal government, and with "gnats," such as community-based organizations. Even a "gnat," as the Unity Council's Chief Executive Officer points out, can be an invaluable resource in helping transit meet its goal of increased mobility.
From page 330...
... Development Team Request for Proposals, January 1997.


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