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Letter Report
Pages 1-8

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From page 1...
... In response to a request from the Office of the Assistant Secretary of Defense (OASD) , the Committee on the Youth Population and Military Recruitment was formed to examine the demographic trends, cultural characteristics, attitudes, and educational attainments of American youth in order to help military planners improve recruiting for the military (the commi~ee's task statement and committee roster are attached)
From page 2...
... , military recruiting commands, and all of the Armed Services and their advertising agencies to track trends in youth attitudes, understand the effect of these trends on recruiting, and evaluate the effectiveness of recruiting programs. Information about YATS data and analyses is disseminated through briefings, presentations, and reports.
From page 3...
... I We recommend that DoD consider comprehensive bivariate and multivariate analyses that attempt to relate trends in the propensity to enlist to possible causal factors, such as trends in youth attitudes and values, trends in demographic characteristics of youth, trends in youth influencers (such as family members with military experience]
From page 4...
... Second, there are some serious data limitations, including changes in attitudes surveyed and in question wording over time, and significant amounts of missing data, most of which arise from the practice of asking questions only of randomly selected subsets of respondents. Under the current structure, the questionnaire is partitioned across participant subgroups such that different respondents are asked different subsets of items within a block of items on a given topic.
From page 5...
... For example, while every YATS survey will probably contain a common core of questions, especially those relating to propensity to enlist and various background questions, other questions do not need to be asked at every survey administration. This approach would enable gathering complete data from all respondents on the block of items in question without placing an undue time burden on respondents.
From page 6...
... For some issues, specific studies could be designed to provide detailed perspectives on the interests, motives, role models, and perceptions of American youth as they relate to their life choices and the possibilities of choosing military service. For other issues, one-on-one in-depth interviews about the tradeoffs seen in various career and life choices could be used to reveal the specific criteria used to make choices and the value structure underlying those choices.
From page 7...
... Item Content The committee examined the content of the YATS survey to identify areas in which additional useful information might be collected. We understand that the overall length of the survey and the attendant administration costs are important considerations; therefore, we addressed strategies for deleting as well as adding items.
From page 8...
... In addition, it would be especially useful to let users retrieve information from the current survey and compare it with similar information from earlier surveys. Although the software for such comparisons will be somewhat more involved than that needed to provide access to a single survey, it seems especially important to have this capability in view of the more frequent periods of administration.


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