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Vulnerable road users (VRUs) include pedestrians, cyclists, and motorcyclists, all of whom lack the basic safety protections provided to vehicle occupants by automobiles. Fatality rates for VRUs remain unacceptably high. To meaningfully improve roadway safety for VRUs, it is important to understand the safety problems and domains with the highest potential for improvement based on the factors that contribute to crashes and the factors that can be mitigated by behavioral changes.

BTSCRP Web-Only Document 6: Communicating Safe Behavior Practices to Vulnerable Road Users, from TRB's Behavioral Traffic Safety Cooperative Research Program, presents a toolkit to help traffic safety practitioners communicate safe behavior practices to VRUs.

Supplemental to the document are dataset appendices that include Campaign Information, a Workshop Feedback Resolution Matrix, and a Sample Media Buy as well as a Toolkit Presentation.

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Suggested Citation

National Academies of Sciences, Engineering, and Medicine. 2023. Communicating Safe Behavior Practices to Vulnerable Road Users. Washington, DC: The National Academies Press. https://doi.org/10.17226/27327.

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Publication Info

192 pages |  8.5 x 11 |  DOI: https://doi.org/10.17226/27327
Chapters skim
Front Matter i-xiii
Summary 1-4
Chapter 1 Introduction 5-6
Chapter 2 Background and Literature Review 7-32
Chapter 3 Development of Safety-Critical Scenarios 33-41
Chapter 4 Toolkit of Outreach Strategies for Altering Unsafe Behavior 42-47
Chapter 5 Conclusions and Suggested Research 48-51
References 52-74
Appendix A Summary of Identified Outreach Campaigns 75-94
Appendix B Examples of Successful and Unsuccessful Behavioral Change Campaigns 95-123
Appendix D VRU Group Selection 124-164
Appendix E Relevant Regulations 165-174
Appendix H Advocacy Organizations 175-178

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