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TRANSPORTATION RESEARCH BOARD WASHINGTON, D.C. 2015 www.TRB.org Research Sponsored by the Federal Aviation Administration SubScriber categorieS Administration and Management ⢠Aviation A I R P O R T C O O P E R A T I V E R E S E A R C H P R O G R A M ACRP SYNTHESIS 65 Practices to Develop Effective Stakeholder Relationships at Smaller Airports A Synthesis of Airport Practice conSultantS Bryan O. Elliot Robert B. âRustyâ Chapman and L. William Kelly Delta Airport Consultants, Inc. Richmond, Virginia
AIRPORT COOPERATIVE RESEARCH PROGRAM Airports are vital national resources. They serve a key role in transportation of people and goods and in regional, national, and inter national commerce. They are where the nationâs aviation sys- tem connects with other modes of transportation and where federal responsibility for managing and regulating air traffic operations intersects with the role of state and local governments that own and operate most airports. Research is necessary to solve common oper- ating problems, to adapt appropriate new technologies from other industries, and to introduce innovations into the airport industry. The Airport Cooperative Research Program (ACRP) serves as one of the principal means by which the airport industry can develop innovative near-term solutions to meet demands placed on it. The need for ACRP was identified in TRB Special Report 272: Airport Research Needs: Cooperative Solutions in 2003, based on a study sponsored by the Federal Aviation Administration (FAA). The ACRP carries out applied research on problems that are shared by airport operating agencies and are not being adequately addressed by existing federal research programs. It is modeled after the successful National Cooperative Highway Research Program and Transit Cooperative Research Program. The ACRP undertakes research and other technical activities in a variety of airport subj ect areas, including design, construction, maintenance, operations, safety, security, policy, planning, human resources, and administra- tion. The ACRP provides a forum where airport operators can coop- eratively address common operational problems. The ACRP was authorized in December 2003 as part of the Vision 100-Century of Aviation Reauthorization Act. The primary partici- pants in the ACRP are (1) an independent governing board, the ACRP Oversight Committee (AOC), appointed by the Secretary of the U.S. Department of Transportation with representation from airport operating agencies, other stakeholders, and relevant industry orga- nizations such as the Airports Council International-North America (ACI-NA), the American Association of Airport Executives (AAAE), the National Association of State Aviation Officials (NASAO), Airlines for America (A4A), and the Airport Consultants Council (ACC) as vital links to the airport community; (2) the TRB as program manager and secretariat for the governing board; and (3) the FAA as program sponsor. In October 2005, the FAA executed a contract with the National Academies formally initiating the program. The ACRP benefits from the cooperation and participation of air- port professionals, air carriers, shippers, state and local government officials, equipment and service suppliers, other airport users, and research organizations. Each of these participants has different interests and responsibilities, and each is an integral part of this cooperative research effort. Research problem statements for the ACRP are solicited period- ically but may be submitted to the TRB by anyone at any time. It is the responsibility of the AOC to formulate the research program by identifying the highest priority projects and defining funding levels and expected products. Once selected, each ACRP project is assigned to an expert panel, appointed by the TRB. Panels include experienced practitioners and research specialists; heavy emphasis is placed on including airport professionals, the intended users of the research products. The panels prepare project statements (requests for proposals), select contractors, and provide technical guidance and counsel throughout the life of the project. The process for developing research problem statements and selecting research agencies has been used by TRB in managing coop- erative research programs since 1962. As in other TRB activities, ACRP project panels serve voluntarily without compensation. Primary emphasis is placed on disseminating ACRP results to the intended end-users of the research: airport operating agencies, service providers, and suppliers. The ACRP produces a series of research reports for use by airport operators, local agencies, the FAA, and other interested parties, and industry associations may arrange for work- shops, training aids, field visits, and other activities to ensure that results are implemented by airport-industry practitioners. ACRP SYNTHESIS 65 Project A11-03, Topic S01-09 ISSN 1935-9187 ISBN 978-0-309-27196-7 Library of Congress Control Number 2015939844 © 2015 National Academy of Sciences. All rights reserved. COPYRIGHT INFORMATION Authors herein are responsible for the authenticity of their materials and for obtaining written permissions from publishers or persons who own the copyright to any previously published or copyrighted material used herein. Cooperative Research Programs (CRP) grants permission to reproduce material in this publication for classroom and not-for-profit purposes. Permission is given with the understanding that none of the material will be used to imply TRB or FAA endorsement of a particular product, method, or practice. It is expected that those reproducing the material in this document for educational and not-for-profit uses will give appropriate acknowledgment of the source of any reprinted or reproduced material. For other uses of the material, request permission from CRP. NOTICE The project that is the subject of this report was a part of the Airport Cooperative Research Program conducted by the Transportation Research Board with the approval of the Governing Board of the National Research Council. Such approval reflects the Governing Boardâs judgment that the program concerned is of national importance and appropriate with respect to both the purposes and resources of the National Research Council. The members of the technical committee selected to monitor this project and to review this report were chosen for recognized scholarly competence and with due consideration for the balance of disciplines appropriate to the project. The opinions and conclusions expressed or implied are those of the research agency that performed the research, and, while they have been accepted as appropriate by the technical committee, they are not necessarily those of the Transportation Research Board, the National Research Council, or the Federal Aviation Administration of the U.S. Department of Transportation. Each report is reviewed and accepted for publication by the techni- cal committee according to procedures established and monitored by the Transportation Research Board Executive Committee and the Governing Board of the National Research Council. The Transportation Research Board of The National Academies, the National Research Council, and the Federal Aviation Administration (sponsor of the ACRP) do not endorse products or manufacturers. Trade or manufacturersâ names appear herein solely because they are considered essential to the clarity and completeness of the project reporting. Published reports of the AIRPORT COOPERATIVE RESEARCH PROGRAM are available from: Transportation Research Board Business Office 500 Fifth Street, NW Washington, DC 20001 and can be ordered through the Internet at http://www.national-academies.org/trb/bookstore Printed in the United States of America
The National Academy of Sciences is a private, nonprofit, self-perpetuating society of distinguished schol- ars engaged in scientific and engineering research, dedicated to the furtherance of science and technology and to their use for the general welfare. Upon the authority of the charter granted to it by the Congress in 1863, the Academy has a mandate that requires it to advise the federal government on scientific and techni- cal matters. Dr. Ralph J. Cicerone is president of the National Academy of Sciences. The National Academy of Engineering was established in 1964, under the charter of the National Acad- emy of Sciences, as a parallel organization of outstanding engineers. It is autonomous in its administration and in the selection of its members, sharing with the National Academy of Sciences the responsibility for advising the federal government. The National Academy of Engineering also sponsors engineering programs aimed at meeting national needs, encourages education and research, and recognizes the superior achieve- ments of engineers. Dr. C. D. Mote, Jr., is president of the National Academy of Engineering. The Institute of Medicine was established in 1970 by the National Academy of Sciences to secure the services of eminent members of appropriate professions in the examination of policy matters pertaining to the health of the public. The Institute acts under the responsibility given to the National Academy of Sciences by its congressional charter to be an adviser to the federal government and, upon its own initiative, to identify issues of medical care, research, and education. Dr. Victor J. Dzau is president of the Institute of Medicine. The National Research Council was organized by the National Academy of Sciences in 1916 to associate the broad community of science and technology with the Academyâs purposes of furthering knowledge and advising the federal government. Functioning in accordance with general policies determined by the Acad- emy, the Council has become the principal operating agency of both the National Academy of Sciences and the National Academy of Engineering in providing services to the government, the public, and the scientific and engineering communities. The Council is administered jointly by both Academies and the Institute of Medicine. Dr. Ralph J. Cicerone and Dr. C. D. Mote, Jr., are chair and vice chair, respectively, of the National Research Council. The Transportation Research Board is one of six major divisions of the National Research Council. The mission of the Transportation Research Board is to provide leadership in transportation innovation and progress through research and information exchange, conducted within a setting that is objective, interdisci- plinary, and multimodal. The Boardâs varied activities annually engage about 7,000 engineers, scientists, and other transportation researchers and practitioners from the public and private sectors and academia, all of whom contribute their expertise in the public interest. The program is supported by state transportation departments, federal agencies including the component administrations of the U.S. Department of Transporta- tion, and other organizations and individuals interested in the development of transportation. www.TRB.org www.national-academies.org
TOPIC PANEL S01-09 DEBBIE K. ALKE, Montana Department of Transportation, Helena, MT MARK BAUTISTA, Monterey Peninsula Airport District, Monterey, CA JEFFREY BILYEU, Texas Gulf Port Regional Airport (LBX), Angleton, TX HEATHER GARTEN, EmbryâRiddle Aeronautical University Worldwide, Deltona, FL RYAN HALL, Southern California Association of Governments, Los Angeles, CA STEPHEN M. QUILTY, SMQ Airport Services, Lutz, FL MIHIR SHAH, South Carolina Aeronautics Commission, West Columbia, SC MELISSA B. SMART, The Smart AssociatesâEnvironmental Consultants, Inc., Concord, NH AARON BRASWELL, Federal Aviation Administration, FAA Memphis ADO (Liaison) SYNTHESIS STUDIES STAFF STEPHEN R. GODWIN, Director for Studies and Special Programs JON M. WILLIAMS, Program Director, IDEA and Synthesis Studies JO ALLEN GAUSE, Senior Program Officer GAIL R. STABA, Senior Program Officer DONNA L. VLASAK, Senior Program Officer TANYA M. ZWAHLEN, Consultant DON TIPPMAN, Senior Editor CHERYL KEITH, Senior Program Assistant DEMISHA WILLIAMS, Senior Program Assistant DEBBIE IRVIN, Program Associate COOPERATIVE RESEARCH PROGRAMS STAFF CHRISTOPHER W. JENKS, Director, Cooperative Research Programs MICHAEL R. SALAMONE, Senior Program Officer JOSEPH J. BROWN-SNELL, Program Associate EILEEN P. DELANEY, Director of Publications ACRP COMMITTEE FOR PROJECT 11-03 CHAIR JULIE KENFIELD Jacobsen/Daniels Associates LLC, Garden Ridge, TX MEMBERS JOSHUA ABRAMSON, Easterwood Airport, College Station, TX DEBORAH ALE FLINT, Port of Oakland, Oakland, CA DEBBIE K. ALKE, Montana Department of Transportation, Helena, MT DAVID N. EDWARDS, JR., Greenville-Spartanburg Airport Commission, Greer, SC LINDA HOWARD, Independent Aviation Consultant, Bastrop, TX ARLYN PURCELL, Port Authority of New York & New Jersey, New York, NY CHRISTOPHER J. WILLENBORG, Massachusetts Department of Transportation, East Boston, MA FAA LIAISON PAUL DEVOTI AIRCRAFT OWNERS AND PILOTS ASSOCIATION JOHN L. COLLINS AIRPORTS CONSULTANTS COUNCIL MATTHEW J. GRIFFIN AIRPORTS COUNCIL INTERNATIONALâNORTH AMERICA LIYING GU TRB LIAISON CHRISTINE GERENCHER Cover figure: Airport stakeholders. Credit: Shutterstock.
FOREWORD Key airport stakeholders and users include airline passengers, airport customers, the overall community in which the airport is located, airport neighbors, concessionaires, air- lines, fixed-base operators, government tenants (e.g., FAA and TSA), other airport tenants, pilots, and the general public. Airport operators need to understand each stakeholder group and how to best form partnerships that enhance the airportâs functional capabilities, main- tain or enhance aviation services, provide a platform for the airport to be an integral part of the broader community it serves, and/or yield positive economic growth and returns. The purpose of this report is to describe effective practices and tools, communication tech- niques, feedback loops, and case examples that highlight how leaders at smaller airports proactively manage stakeholder relationships. Information used in this study was acquired through a broad literature review, surveys, interviews, and case examples that identify: (1) potential stakeholders through stakeholder analysis; (2) how successful airport leadership relates to various stakeholders on a daily and long-term basis; (3) examples of governing requirements that affect these very diverse relationships; and (4) examples of best practices, tools, and techniques for proactively and effectively managing these relationships. Bryan O. Elliott, Robert B. âRustyâ Chapman, and L. William Kelly, Delta Airport Con- sultants, Inc., Richmond, Virginia, collected and synthesized the information and wrote the report. The members of the topic panel are acknowledged on the preceding page. This synthesis is an immediately useful document that records the practices that were acceptable within the limitations of the knowledge available at the time of its preparation. As progress in research and practice continues, new knowledge will be added to that now at hand. Airport administrators, engineers, and researchers often face problems for which infor- mation already exists, either in documented form or as undocumented experience and prac- tice. This information may be fragmented, scattered, and unevaluated. As a consequence, full knowledge of what has been learned about a problem may not be brought to bear on its solution. Costly research findings may go unused, valuable experience may be overlooked, and due consideration may not be given to recommended practices for solving or alleviat- ing the problem. There is information on nearly every subject of concern to the airport industry. Much of it derives from research or from the work of practitioners faced with problems in their day-to-day work. To provide a systematic means for assembling and evaluating such useful information and to make it available to the entire airport community, the Airport Coop- erative Research Program authorized the Transportation Research Board to undertake a continuing project. This project, ACRP Project 11-03, âSynthesis of Information Related to Airport Practices,â searches out and synthesizes useful knowledge from all available sources and prepares concise, documented reports on specific topics. Reports from this endeavor constitute an ACRP report series, Synthesis of Airport Practice. This synthesis series reports on current knowledge and practice, in a compact format, without the detailed directions usually found in handbooks or design manuals. Each report in the series provides a compendium of the best knowledge available on those measures found to be the most successful in resolving specific problems. PREFACE By Gail R. Staba Senior Program Officer Transportation Research Board
CONTENTS 1 SUMMARY 5 CHAPTER ONE INTRODUCTION Background, 5 Methodology, 5 Report Structure, 7 8 CHAPTER TWO LITERATURE REVIEW Stakeholder Theory, 8 Stockholders and Stakeholders, 8 Stakeholder Attributes, 9 Stakeholder Identification and Analysis, 9 Stakeholder Engagement (Government/Non-Profit), 11 Stakeholder Engagement (Airports), 15 Application, 21 24 CHAPTER THREE SURVEY AND INTERVIEWS Background, 24 Survey, 24 Interviews, 30 Users, 31 Policymakers, 31 Tenants, 31 Economic Development Agencies, 32 Government/Regulators, 32 Public and Airport Neighbors (Airport Community), 32 Service Providers, 32 Conclusions from the Survey and Interviews, 33 35 CHAPTER FOUR CASE EXAMPLES Background, 35 Airport Community, 36 Asheville Regional AirportâCommunity Engagement, 36 Venice Municipal AirportâCommunity Engagement, 38 Friedman Memorial AirportâDecision Making Through Public Engagement, 39 Economic Stakeholders, 42 Florence Regional AirportâBuilding Economic Vitality, 42 McKinney National AirportâBuilding Economic Vitality, 43 Airport Users, 45 Northwest Arkansas Regional AirportâSeamless Customer Service, 45 Airport Tenants and Users, 46 University of OklahomaâMax Westheimer AirportâSafety Committee, 46 Airport Community, 48 Morristown Municipal AirportâCommunity Engagement, 48
50 CHAPTER FIVE CONCLUSIONS AND FURTHER RESEARCH Conclusions, 50 Further Research Considerations, 52 54 REFERENCES 56 APPENDIX A AIRPORTS PARTICIPATING IN THE SYNTHESIS SURVEY 57 APPENDIX B SURVEY 60 APPENDIX C CHECKLIST FOR BUILDING EFFECTIVE STAKEHOLDER RELATIONS Note: Photographs, figures, and tables in this report may have been converted from color to grayscale for printing. The electronic version of the report (posted on the web at www.trb.org) retains the color versions.