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67 APPENDIX K Survey Results 1 of 53 ACRP Aeronautical Event Survey of Airport Operators 1. Please choose one of the following aeronautical special events that has been recently held at your airport and about which you will answer survey questions. Response Percent Response Count Airshow 29.4% 10 Community appreciation event with aircraft 5.9% 2 Fly-in 20.6% 7 Open house with aircraft 11.8% 4 Safety/Pilot seminars/courses/talks 2.9% 1 Static aircraft display 2.9% 1 EAA Young Eagles or Eagle Flight event 11.8% 4 None of the above 2.9% 1 Other (please specify) 11.8% 4 answered question 34 skipped question 0
68 2 of 53 2. For which of the following reasons did the airport hold the airshow? [Check all that apply.] Response Percent Response Count Revenue for the airport 22.2% 2 Revenue for charity 22.2% 2 Economic impact to the community 44.4% 4 Community relations 77.8% 7 Enhance interest in aviation 55.6% 5 Other (please specify) 11.1% 1 answered question 9 skipped question 25
69 3 of 53 3. Which of the following committees were established in preparation for the airshow? [Check all that apply.] Response Percent Response Count Accomodations 33.3% 3 Admission 33.3% 3 Concessions & Displays 55.6% 5 Emergency Response 66.7% 6 Finance 66.7% 6 Marketing 66.7% 6 Parking/Traffic 77.8% 7 Performers 66.7% 6 Safety 55.6% 5 Schedules 44.4% 4 Sponsorships 55.6% 5 Security 66.7% 6 Sound Systems 44.4% 4 Waste management 55.6% 5 None of the above 0.0% 0 Other (please specify) 33.3% 3 answered question 9 skipped question 25
70 4 of 53 4. Please specify which individual served as the Executive Director/Chairman of the airshow and whether they were paid for their services. Paid Un-paid Response Count Airport Director 33.3% (1) 66.7% (2) 3 Other airport staff 50.0% (2) 50.0% (2) 4 State aviation/aeronautics division official 0.0% (0) 100.0% (1) 1 Volunteer 33.3% (1) 66.7% (2) 3 Local elected official 0.0% (0) 100.0% (2) 2 Other 50.0% (2) 50.0% (2) 4 answered question 9 skipped question 25 5. Was the airshow governed by a Board of Directors? Response Percent Response Count Yes 66.7% 6 No 33.3% 3 answered question 9 skipped question 25
71 5 of 53 6. How many individuals were involved with planning the airshow in the months prior to the event? Response Percent Response Count Less than 5 0.0% 0 6-10 11.1% 1 11-15 33.3% 3 16-20 11.1% 1 21-25 0.0% 0 26-30 11.1% 1 31-35 0.0% 0 36-40 0.0% 0 41-45 0.0% 0 46-50 0.0% 0 50-100 22.2% 2 More than 100 11.1% 1 answered question 9 skipped question 25
72 6 of 53 7. How many volunteers were utilized during the airshow? Response Percent Response Count Less than 50 11.1% 1 50-100 22.2% 2 101-200 22.2% 2 201-300 0.0% 0 301-400 0.0% 0 401-500 11.1% 1 501-600 0.0% 0 601-700 0.0% 0 701-800 0.0% 0 801-900 0.0% 0 901-1,000 0.0% 0 More than 1,000 33.3% 3 answered question 9 skipped question 25
73 7 of 53 8. Which of the following organizations provided volunteers for the airshow? [Check all that apply.] Response Percent Response Count Airport tenants 77.8% 7 Businesses 66.7% 6 Community groups 88.9% 8 City/County staff 44.4% 4 EAA Chapter 77.8% 7 Flying clubs 33.3% 3 Individuals 66.7% 6 Schools/Universities 55.6% 5 State aviation/aeronautics division 11.1% 1 None of the above 0.0% 0 Other (please specify) 33.3% 3 answered question 9 skipped question 25 9. Was demographic information collected on attendees? Response Percent Response Count Yes 55.6% 5 No 44.4% 4 answered question 9 skipped question 25
74 8 of 53 10. From what geographic radius around the airport did most of the attendees come? Response Percent Response Count Within 10 mile radius 0.0% 0 Within 20 mile radius 11.1% 1 Within 30 mile radius 22.2% 2 Within 40 mile radius 11.1% 1 Within 50 mile radius 11.1% 1 Within 60 mile radius 11.1% 1 Within 70 mile radius 0.0% 0 Within 80 mile radius 0.0% 0 More than 80 miles away 33.3% 3 Don't know 0.0% 0 answered question 9 skipped question 25 11. If possible, please describe the average attendee (age, income level, children, etc.). Response Count 8 answered question 8 skipped question 26
75 9 of 53 12. Were surveys of attendees conducted to determine what they liked or didn't like about the airshow? Response Percent Response Count Yes 66.7% 6 No 33.3% 3 answered question 9 skipped question 25 13. What have been the most common complaints of attendees of the airshow? Response Count 9 answered question 9 skipped question 25 14. What action(s) have been taken in the past to increase attendance at the airshow? Response Count 7 answered question 7 skipped question 27
76 10 of 53 15. What was the size of the airshow, based on number of attendees? Response Percent Response Count 0-5,000 11.1% 1 5,001-10,000 11.1% 1 10,001-20,000 22.2% 2 20,001-35,000 11.1% 1 35,001-50,000 0.0% 0 More than 50,000 44.4% 4 answered question 9 skipped question 25 16. How were the following aspects of the airshow handled? In-house Contract organization Community group/volunteer org/non-profit N/A Response Count Air/Ground operations 77.8% (7) 44.4% (4) 11.1% (1) 0.0% (0) 9 Business/Management 88.9% (8) 11.1% (1) 11.1% (1) 0.0% (0) 9 Concessions and displays 55.6% (5) 55.6% (5) 22.2% (2) 0.0% (0) 9 Logistics (incl parking and admissions) 55.6% (5) 22.2% (2) 44.4% (4) 0.0% (0) 9 Marketing 77.8% (7) 44.4% (4) 11.1% (1) 0.0% (0) 9 Performers 55.6% (5) 55.6% (5) 0.0% (0) 0.0% (0) 9 Sponsorships 77.8% (7) 22.2% (2) 22.2% (2) 0.0% (0) 9 answered question 9 skipped question 25
77 11 of 53 17. What method is used to secure any contract services? Direct negotiation Solicitation process N/A Response Count Air/Ground operations 75.0% (6) 0.0% (0) 25.0% (2) 8 Business/Management 50.0% (4) 0.0% (0) 50.0% (4) 8 Concessions and displays 55.6% (5) 22.2% (2) 22.2% (2) 9 Logistics (incl parking and admissions) 62.5% (5) 0.0% (0) 37.5% (3) 8 Marketing 62.5% (5) 12.5% (1) 25.0% (2) 8 Performers 100.0% (8) 0.0% (0) 0.0% (0) 8 Sponsorships 50.0% (4) 25.0% (2) 25.0% (2) 8 answered question 9 skipped question 25 18. Was the airshow promoted as being child/family-friendly? Response Percent Response Count Yes 100.0% 9 No 0.0% 0 answered question 9 skipped question 25
78 12 of 53 19. Which of the following attractions were provided for children at the airshow? [Check all that apply.] Response Percent Response Count Carnival/amusement rides 22.2% 2 Circus 0.0% 0 Face painting 33.3% 3 Games 44.4% 4 Inflatables 66.7% 6 Laser tag 0.0% 0 Moonwalk 0.0% 0 Rock climbing 44.4% 4 Sandbox 0.0% 0 None of the above 22.2% 2 Other (please specify) 11.1% 1 answered question 9 skipped question 25
79 13 of 53 20. What percent were each of the following types of acts in the airshow? 0% 1-20% 21-40% 41-60% 61-80% 81-99% 100% Response Count Jet aerobatics 22.2% (2) 44.4% (4) 22.2% (2) 0.0% (0) 11.1% (1) 0.0% (0) 0.0% (0) 9 Piston aerobatics 0.0% (0) 37.5% (3) 37.5% (3) 12.5% (1) 0.0% (0) 12.5% (1) 0.0% (0) 8 Balloons 66.7% (4) 16.7% (1) 16.7% (1) 0.0% (0) 0.0% (0) 0.0% (0) 0.0% (0) 6 Comedy 28.6% (2) 57.1% (4) 14.3% (1) 0.0% (0) 0.0% (0) 0.0% (0) 0.0% (0) 7 Formation flight 0.0% (0) 50.0% (4) 37.5% (3) 12.5% (1) 0.0% (0) 0.0% (0) 0.0% (0) 8 Helicopters 14.3% (1) 71.4% (5) 14.3% (1) 0.0% (0) 0.0% (0) 0.0% (0) 0.0% (0) 7 Military acts 12.5% (1) 37.5% (3) 37.5% (3) 12.5% (1) 0.0% (0) 0.0% (0) 0.0% (0) 8 Parachutists 11.1% (1) 77.8% (7) 11.1% (1) 0.0% (0) 0.0% (0) 0.0% (0) 0.0% (0) 9 Sailplane aerobatics 42.9% (3) 42.9% (3) 14.3% (1) 0.0% (0) 0.0% (0) 0.0% (0) 0.0% (0) 7 Skywriting 42.9% (3) 42.9% (3) 14.3% (1) 0.0% (0) 0.0% (0) 0.0% (0) 0.0% (0) 7 Wingwalking 42.9% (3) 42.9% (3) 14.3% (1) 0.0% (0) 0.0% (0) 0.0% (0) 0.0% (0) 7 Other 25.0% (1) 50.0% (2) 25.0% (1) 0.0% (0) 0.0% (0) 0.0% (0) 0.0% (0) 4 answered question 9 skipped question 25
80 14 of 53 21. Was a priority placed on getting a jet team (military or civilian) to perform at the airshow? Response Percent Response Count Yes 44.4% 4 No 55.6% 5 answered question 9 skipped question 25
81 15 of 53 22. What was the one most popular non-aeronautical attraction at the airshow? Response Percent Response Count Carnival 0.0% 0 Carshow 11.1% 1 Children's play area 11.1% 1 Circus 0.0% 0 Concert 11.1% 1 Fun-run (5K, 10K, etc.) 11.1% 1 Medical services (cholesterol screening, massage, etc.) 0.0% 0 Military equipment 22.2% 2 Motorcycle show 0.0% 0 Simulators 0.0% 0 None of the above 22.2% 2 Other (please specify) 11.1% 1 answered question 9 skipped question 25 23. Was an emergency plan specific to the airshow developed? Response Percent Response Count Yes 100.0% 9 No 0.0% 0 answered question 9 skipped question 25
82 16 of 53 24. Was a strategy/plan developed for handling the media during a crisis? Response Percent Response Count Yes 88.9% 8 No 11.1% 1 answered question 9 skipped question 25 25. Was a parking/ground access plan developed? Response Percent Response Count Yes 100.0% 9 No 0.0% 0 answered question 9 skipped question 25
83 17 of 53 26. Which of the following requirements were in place to manage parking during the airshow? [Check all that apply.] Response Percent Response Count Paid parking personnel 55.6% 5 Two-way roads turned into one-way 66.7% 6 Uniformed officers directing traffic 66.7% 6 Signage 100.0% 9 None of the above 0.0% 0 Other (please specify) 33.3% 3 answered question 9 skipped question 25 27. How does the airport determine the number of vehicles to expect during the airshow, as well as the amount of space needed for these vehicles? Response Count 8 answered question 8 skipped question 26
84 18 of 53 28. Was a professional airboss hired for the airshow? Response Percent Response Count Yes 77.8% 7 No 22.2% 2 answered question 9 skipped question 25 29. Was a Safety/Security Plan developed for the airshow? Response Percent Response Count Yes 100.0% 9 No 0.0% 0 answered question 9 skipped question 25
85 19 of 53 30. Which one individual was directly responsible for aircraft safety at the airshow? Response Percent Response Count Air boss 100.0% 9 Individual performing pilot 0.0% 0 Responsible person who signs waiver 0.0% 0 FAA inspector 0.0% 0 None of the above 0.0% 0 Other (please specify) 0.0% 0 answered question 9 skipped question 25 31. Was a website specifically developed to market/promote the airshow? Response Percent Response Count Yes 88.9% 8 No 11.1% 1 answered question 9 skipped question 25
86 20 of 53 32. Which of the following types of sponsors are typically secured in support of the airshow? [Check all that apply.] Response Percent Response Count Car dealers 66.7% 6 Newspaper 44.4% 4 Other retailers 88.9% 8 Radio 66.7% 6 Television 66.7% 6 None of the above 0.0% 0 Other (please specify) 55.6% 5 answered question 9 skipped question 25
87 21 of 53 33. For which of the following attractions/services are sponsors typically secured? [Check all that apply.] Response Percent Response Count Children's play/activity area 44.4% 4 Entertainment 55.6% 5 Fuel 55.6% 5 Flight operations 33.3% 3 Goodie bags 33.3% 3 Logistics 22.2% 2 Pilot welcome 33.3% 3 Pilot & VIP lounge 66.7% 6 Pilot breakfast 44.4% 4 Portable toilets 44.4% 4 None of the above 0.0% 0 Other (please specify) 44.4% 4 answered question 9 skipped question 25
88 22 of 53 34. Which of the following are typically part of the sponsorship program? [Check all that apply.] Response Percent Response Count Admission passes/tickets 77.8% 7 Banner placements 100.0% 9 Brochure ads 100.0% 9 Exhibit space 55.6% 5 PA announcements 88.9% 8 Parking passes 66.7% 6 Performer rides 55.6% 5 Poster ads 55.6% 5 Program ads 55.6% 5 Website presence 88.9% 8 None of the above 0.0% 0 Other (please specify) 0.0% 0 answered question 9 skipped question 25
89 23 of 53 35. Which of the following is typically included in the sponsorship proposal? [Check all that apply.] Response Percent Response Count Audience demographics 88.9% 8 Attendee demographics 88.9% 8 Basic facts 100.0% 9 Contact information 100.0% 9 Examples of marketing materials 77.8% 7 Photographs 88.9% 8 Scheduled performers 44.4% 4 Site map 66.7% 6 Sponsorship package pricing 88.9% 8 None of the above 0.0% 0 Other (please specify) 11.1% 1 answered question 9 skipped question 25
90 24 of 53 36. Which of the following benefits are typically provided to enhance the value of a chalet (corporate hospitality) experience at the airshow? Response Percent Response Count Food and beverages 66.7% 6 Entertainment (live music/television) 22.2% 2 Meet and greets 55.6% 5 Photograph/Autograph sessions 44.4% 4 Plush furniture 11.1% 1 Privacy 77.8% 7 None of the above 22.2% 2 Other (please specify) 11.1% 1 answered question 9 skipped question 25
91 25 of 53 37. If an admission fee was charged, what dollar amounts were charged for each of the following Advance Purchase 0 $5 or less $5.01 to $10 $10.01 to $15.00 $15.01 to 20.00 $20.01 to 25.00 Adult 50.0% (4) 12.5% (1) 12.5% (1) 12.5% (1) 0.0% (0) 12.5% Senior 50.0% (4) 12.5% (1) 25.0% (2) 0.0% (0) 0.0% (0) 12.5% Child 62.5% (5) 37.5% (3) 0.0% (0) 0.0% (0) 0.0% (0) 0.0% On-Site 0 $5 or less $5.01 to $10 $10.01 to $15.00 $15.01 to 20.00 $20.01 to 25.00 Adult 50.0% (3) 0.0% (0) 0.0% (0) 0.0% (0) 33.3% (2) 0.0% Senior 50.0% (3) 0.0% (0) 0.0% (0) 16.7% (1) 16.7% (1) 0.0% Child 66.7% (4) 16.7% (1) 16.7% (1) 0.0% (0) 0.0% (0) 0.0% 38. In what ways were revenues measured? [Check all that apply.] Response Percent Response Count By the hour 11.1% 1 By the day 55.6% 5 By the event 44.4% 4 None of the above 11.1% 1 answered question 9 skipped question 25
92 26 of 53 39. What amount of net revenues did the airshow generate? Response Percent Response Count Loss 25.0% 2 Break-even 25.0% 2 $1-5,000 0.0% 0 $5,001-10,000 12.5% 1 $10,001-15,000 0.0% 0 $15,001-20,000 0.0% 0 $20,001-25,000 0.0% 0 $25,001-30,000 0.0% 0 $30,001-35,000 12.5% 1 $35,001-40,000 0.0% 0 $40,001-45,000 0.0% 0 $45,001-50,000 12.5% 1 $50,001-100,000 0.0% 0 More than $100,000 12.5% 1 answered question 8 skipped question 26
93 27 of 53 40. How were net profits from the airshow allocated? Response Percent Response Count Fully retained in-house 37.5% 3 Fully donated 12.5% 1 Partially donated 12.5% 1 Other (please specify) 62.5% 5 answered question 8 skipped question 26 41. Was the economic impact of the airshow to the comunity determined? Response Percent Response Count Yes 44.4% 4 No 55.6% 5 answered question 9 skipped question 25
94 28 of 53 42. What methods are used to limit expenses for the airshow? Response Percent Response Count Hold event every other year, rather than annually 11.1% 1 Decrease non-aeronutical attractions 0.0% 0 Decrease aeronautical attractions 22.2% 2 Rely on volunteers 44.4% 4 Trade tickets/passes for goods/services 33.3% 3 None of the above 11.1% 1 Other (please specify) 55.6% 5 answered question 9 skipped question 25
95 29 of 53 43. What methods are used to increase revenues for the airshow? Response Percent Response Count Increase non-aeronutical attractions 55.6% 5 Increase aeronautical attractions 44.4% 4 Increase food/beverage concessions 44.4% 4 Increase retail goods concessions 44.4% 4 Secure a jet team 44.4% 4 Trade tickets/passes for goods/services 33.3% 3 None of the above 11.1% 1 Other (please specify) 33.3% 3 answered question 9 skipped question 25
96 30 of 53 44. Which of the following grants were received to help fund the event? Response Percent Response Count Federal 0.0% 0 State 11.1% 1 Local 11.1% 1 Community 0.0% 0 No grants were received 77.8% 7 Other (please specify) 0.0% 0 answered question 9 skipped question 25 45. How much of the airshow (time and budget) was devoted to aeronautical and non-aeronautical event? Percent of Time 0% 1%-10% 11%-25% 26%-50% 51%-75% 76%-99.9% Aeronautical 0.0% (0) 0.0% (0) 12.5% (1) 25.0% (2) 25.0% (2) 37.5% Non-aeronautical 0.0% (0) 25.0% (2) 25.0% (2) 25.0% (2) 25.0% (2) 0.0% Percent of Budget 0% 1%-10% 11%-25% 26%-50% 51%-75% 76%-99.9% Aeronautical 0.0% (0) 0.0% (0) 33.3% (2) 16.7% (1) 33.3% (2) 16.7% Non-aeronautical 0.0% (0) 16.7% (1) 16.7% (1) 50.0% (3) 16.7% (1) 0.0%
97 31 of 53 46. What "lessons learned" would you be willing to share, especially to an airport considering holding their first airshow? Response Count 8 answered question 8 skipped question 26 47. For which of the following reasons did your airport hold an aeronautical special event? [Check all that apply.] Response Percent Response Count Revenue for the airport 9.1% 2 Revenue for charity 22.7% 5 Economic impact to the community 13.6% 3 Community relations 54.5% 12 Enhance interest in aviation 72.7% 16 None of the above 0.0% 0 Other (please specify) 13.6% 3 answered question 22 skipped question 12
98 32 of 53 48. Which of the following committees were established in preparation for the event? [Check all that apply.] Response Percent Response Count Accomodations 8.7% 2 Admission 17.4% 4 Concessions & Displays 34.8% 8 Emergency Response 34.8% 8 Finance 34.8% 8 Marketing 43.5% 10 Parking/Traffic 52.2% 12 Performers 0.0% 0 Safety 56.5% 13 Schedules 34.8% 8 Sponsorships 43.5% 10 Security 30.4% 7 Sound Systems 26.1% 6 Waste management 30.4% 7 None of the above 13.0% 3 Other (please specify) 17.4% 4 answered question 23 skipped question 11
99 33 of 53 49. Please specify which individual served as the Executive Director/Chairman of the event and whether they were paid for their services. Paid Un-paid Response Count Airport Director 0.0% (0) 100.0% (6) 6 Other airport staff 25.0% (1) 75.0% (3) 4 State aviation/aeronautics division official 0.0% (0) 100.0% (1) 1 Volunteer 0.0% (0) 100.0% (21) 21 Local elected official 0.0% (0) 100.0% (1) 1 Other 0.0% (0) 100.0% (2) 2 answered question 23 skipped question 11 50. Was the event governed by a Board of Directors? Response Percent Response Count Yes 52.2% 12 No 47.8% 11 answered question 23 skipped question 11
100 34 of 53 51. How many individuals were involved with planning the event in the months prior to the event? Response Percent Response Count Less than 5 34.8% 8 6-10 43.5% 10 11-15 13.0% 3 16-20 4.3% 1 21-25 0.0% 0 26-30 0.0% 0 31-35 0.0% 0 36-40 4.3% 1 41-45 0.0% 0 46-50 0.0% 0 50-100 0.0% 0 More than 100 0.0% 0 answered question 23 skipped question 11
101 35 of 53 52. How many volunteers were utilized during the event? Response Percent Response Count Less than 50 73.9% 17 50-100 13.0% 3 101-200 8.7% 2 201-300 4.3% 1 301-400 0.0% 0 401-500 0.0% 0 501-600 0.0% 0 601-700 0.0% 0 701-800 0.0% 0 801-900 0.0% 0 901-1,000 0.0% 0 More than 1,000 0.0% 0 answered question 23 skipped question 11
102 36 of 53 53. Which of the following organizations provided volunteers for the event? [Check all that apply.] Response Percent Response Count Airport tenants 60.9% 14 Businesses 30.4% 7 Community groups 43.5% 10 City/County staff 21.7% 5 EAA Chapter 69.6% 16 Flying clubs 21.7% 5 Individuals 73.9% 17 Schools/Universities 17.4% 4 State aviation/aeronautics division 8.7% 2 None of the above 0.0% 0 Other (please specify) 30.4% 7 answered question 23 skipped question 11 54. Was demographic information collected on attendees? Response Percent Response Count Yes 26.1% 6 No 73.9% 17 answered question 23 skipped question 11
103 37 of 53 55. From what geographic radius around the airport did most of the attendees come? Response Percent Response Count Within 10 mile radius 4.3% 1 Within 20 mile radius 8.7% 2 Within 30 mile radius 30.4% 7 Within 40 mile radius 0.0% 0 Within 50 mile radius 17.4% 4 Within 60 mile radius 8.7% 2 Within 70 mile radius 0.0% 0 Within 80 mile radius 4.3% 1 More than 80 miles away 8.7% 2 Don't know 17.4% 4 answered question 23 skipped question 11 56. If possible, please describe the average attendee (age, income level, children, etc.). Response Count 19 answered question 19 skipped question 15
104 38 of 53 57. Were surveys of attendees conducted to determine what they liked or didn't like about the event? Response Percent Response Count Yes 13.0% 3 No 87.0% 20 answered question 23 skipped question 11 58. What have been the most common complaints of attendees of the event? Response Count 19 answered question 19 skipped question 15 59. What action(s) have been taken in the past to increase attendance at the event? Response Count 21 answered question 21 skipped question 13
105 39 of 53 60. Was an emergency plan specific to the event developed? Response Percent Response Count Yes 47.8% 11 No 52.2% 12 answered question 23 skipped question 11 61. Was a strategy/plan developed for handling the media during a crisis? Response Percent Response Count Yes 26.1% 6 No 73.9% 17 answered question 23 skipped question 11 62. Was a parking/ground access plan developed? Response Percent Response Count Yes 69.6% 16 No 30.4% 7 answered question 23 skipped question 11
106 40 of 53 63. Which of the following requirements were in place to manage parking during the event? [Check all that apply.] Response Percent Response Count Paid parking personnel 4.3% 1 Two-way roads turned into one-way 8.7% 2 Uniformed officers directing traffic 30.4% 7 Signage 60.9% 14 None of the above 17.4% 4 Other (please specify) 39.1% 9 answered question 23 skipped question 11 64. How does the airport determine the number of vehicles to expect during the event, as well as the amount of space needed for these vehicles? Response Count 20 answered question 20 skipped question 14
107 41 of 53 65. What was the size of the event, based on number of attendees? Response Percent Response Count 0-5,000 82.6% 19 5,001-10,000 8.7% 2 10,001-20,000 4.3% 1 20,001-35,000 0.0% 0 35,001-50,000 0.0% 0 More than 50,000 4.3% 1 answered question 23 skipped question 11 66. How were the following aspects of the event handled? In-house Contract organization Community group/volunteer org/non-profit N/A Response Count Air/Ground operations 39.1% (9) 0.0% (0) 56.5% (13) 4.3% (1) 23 Business/Management 31.8% (7) 0.0% (0) 59.1% (13) 13.6% (3) 22 Concessions and displays 21.7% (5) 13.0% (3) 60.9% (14) 13.0% (3) 23 Logistics (incl parking and admissions) 30.4% (7) 4.3% (1) 69.6% (16) 4.3% (1) 23 Marketing 30.4% (7) 0.0% (0) 69.6% (16) 4.3% (1) 23 Performers 22.7% (5) 0.0% (0) 27.3% (6) 54.5% (12) 22 Sponsorships 26.1% (6) 0.0% (0) 56.5% (13) 17.4% (4) 23 answered question 23 skipped question 11
108 42 of 53 67. Was the event promoted as being child/family-friendly? Response Percent Response Count Yes 91.3% 21 No 8.7% 2 answered question 23 skipped question 11 68. Which of the following attractions were provided for children at the event? [Check all that apply.] Response Percent Response Count Carnival/amusement rides 4.3% 1 Circus 0.0% 0 Face painting 17.4% 4 Laser tag 0.0% 0 Moonwalk 8.7% 2 Rock climbing 4.3% 1 Sandbox 0.0% 0 None of the above 47.8% 11 Other (please specify) 47.8% 11 answered question 23 skipped question 11
109 43 of 53 69. What was the one most popular non-aeronautical attraction at the event? Response Percent Response Count Carnival 0.0% 0 Carshow 13.0% 3 Children's play area 8.7% 2 Circus 0.0% 0 Concert 4.3% 1 Fun-run (5K, 10K, etc.) 0.0% 0 Medical services (cholesterol screening, massage, etc.) 0.0% 0 Military equipment 4.3% 1 Motorcycle show 0.0% 0 Simulators 8.7% 2 None of the above 47.8% 11 Other (please specify) 13.0% 3 answered question 23 skipped question 11 70. Was a Safety/Security Plan developed for the event? Response Percent Response Count Yes 69.6% 16 No 30.4% 7 answered question 23 skipped question 11
110 44 of 53 71. Was a website specifically developed to market/promote the event? Response Percent Response Count Yes 39.1% 9 No 60.9% 14 answered question 23 skipped question 11 72. Which of the following types of sponsors are typically secured in support of the event? [Check all that apply.] Response Percent Response Count Car dealers 31.8% 7 Newspaper 36.4% 8 Other retailers 40.9% 9 Radio 18.2% 4 Television 13.6% 3 Overall show 4.5% 1 None of the above 18.2% 4 Other (please specify) 50.0% 11 answered question 22 skipped question 12
111 45 of 53 73. For which of the following attractions/services are sponsors typically secured? [Check all that apply.] Response Percent Response Count Children's play/activity area 18.2% 4 Entertainment 18.2% 4 Fuel 40.9% 9 Flight operations 13.6% 3 Goodie bags 13.6% 3 Logistics 18.2% 4 Pilot welcome 9.1% 2 Pilot & VIP lounge 4.5% 1 Pilot breakfast 13.6% 3 Portable toilets 27.3% 6 None of the above 22.7% 5 Other (please specify) 31.8% 7 answered question 22 skipped question 12
112 46 of 53 74. Which of the following are typically part of the sponsorship program? [Check all that apply.] Response Percent Response Count Admission passes/tickets 19.0% 4 Banner placements 47.6% 10 Brochure ads 33.3% 7 Exhibit space 38.1% 8 PA announcements 38.1% 8 Parking passes 14.3% 3 Performer rides 4.8% 1 Poster ads 33.3% 7 Program ads 28.6% 6 Website presence 19.0% 4 None of the above 23.8% 5 Other (please specify) 14.3% 3 answered question 21 skipped question 13
113 47 of 53 75. Which of the following is typically included in the sponsorship proposal? [Check all that apply.] Response Percent Response Count Audience demographics 18.2% 4 Attendee demographics 27.3% 6 Basic facts 54.5% 12 Contact information 54.5% 12 Examples of marketing materials 22.7% 5 Photographs 27.3% 6 Scheduled performers 22.7% 5 Site map 18.2% 4 Sponsorship package pricing 31.8% 7 None of the above 36.4% 8 Other (please specify) 4.5% 1 answered question 22 skipped question 12
114 48 of 53 76. If an admission fee was charged, what dollar amounts were charged for each of the following Advance Purchase 0 $5 or less $5.01 to $10 $10.01 to $15.00 $15.01 to 20.00 $20.01 to 25.00 Adult 75.0% (3) 0.0% (0) 0.0% (0) 25.0% (1) 0.0% (0) 0.0% Senior 75.0% (3) 0.0% (0) 25.0% (1) 0.0% (0) 0.0% (0) 0.0% Child 75.0% (3) 0.0% (0) 25.0% (1) 0.0% (0) 0.0% (0) 0.0% On-Site 0 $5 or less $5.01 to $10 $10.01 to $15.00 $15.01 to 20.00 $20.01 to 25.00 Adult 75.0% (6) 0.0% (0) 0.0% (0) 0.0% (0) 12.5% (1) 0.0% Senior 75.0% (6) 0.0% (0) 12.5% (1) 0.0% (0) 0.0% (0) 0.0% Child 85.7% (6) 0.0% (0) 14.3% (1) 0.0% (0) 0.0% (0) 0.0% 77. In what ways were revenues measured? [Check all that apply.] Response Percent Response Count By the hour 0.0% 0 By the day 5.0% 1 By the event 50.0% 10 None of the above 45.0% 9 answered question 20 skipped question 14
115 49 of 53 78. What amount of net revenues did the event generate? Response Percent Response Count Loss 9.5% 2 Break-even 38.1% 8 $1-5,000 42.9% 9 $5,001-10,000 0.0% 0 $10,001-15,000 0.0% 0 $15,001-20,000 0.0% 0 $20,001-25,000 0.0% 0 $25,001-30,000 0.0% 0 $30,001-35,000 4.8% 1 $35,001-40,000 0.0% 0 $40,001-45,000 0.0% 0 $45,001-50,000 0.0% 0 $50,001-100,000 4.8% 1 More than $100,000 0.0% 0 answered question 21 skipped question 13
116 50 of 53 79. How were net profits from the event allocated? Response Percent Response Count Fully retained in-house 31.6% 6 Fully donated 15.8% 3 Partially donated 15.8% 3 Other (please specify) 42.1% 8 answered question 19 skipped question 15 80. Was the economic impact of the event to the community determined? Response Percent Response Count Yes 13.6% 3 No 86.4% 19 answered question 22 skipped question 12
117 51 of 53 81. What methods are used to limit expenses for the event? Response Percent Response Count Hold event every other year, rather than annually 4.5% 1 Rely on volunteers 95.5% 21 Decrease aeronautical attractions 0.0% 0 Decrease non-aeronutical attractions 0.0% 0 Trade tickets/passes for goods/services 22.7% 5 None of the above 0.0% 0 Other (please specify) 13.6% 3 answered question 22 skipped question 12
118 52 of 53 82. What methods are used to increase revenues for the event? Response Percent Response Count Increase non-aeronutical attractions 25.0% 5 Increase aeronautical attractions 30.0% 6 Increase food/beverage concessions 25.0% 5 Increase retail goods concessions 10.0% 2 Trade tickets/passes for goods/services 15.0% 3 None of the above 35.0% 7 Other (please specify) 15.0% 3 answered question 20 skipped question 14 83. Which of the following grants did you receive to help fund the event? Response Percent Response Count Federal 4.5% 1 State 0.0% 0 Local 4.5% 1 Community 4.5% 1 No grants were received 86.4% 19 Other (please specify) 4.5% 1 answered question 22 skipped question 12
119 53 of 53 84. How much of the event (time and budget) was devoted to aeronautical and Percent of Time 0% 1%-10% 11%-25% 26%-50% 51%-75% 76%-100% Aeronautical 0.0% (0) 0.0% (0) 0.0% (0) 36.8% (7) 10.5% (2) 15.8% (3) Non-aeronautical 21.4% (3) 14.3% (2) 14.3% (2) 42.9% (6) 0.0% (0) 7.1% (1) Percent of Budget 0% 1%-10% 11%-25% 26%-50% 51%-75% 76%-100% Aeronautical 0.0% (0) 6.3% (1) 12.5% (2) 12.5% (2) 12.5% (2) 25.0% (4) Non-aeronautical 9.1% (1) 36.4% (4) 9.1% (1) 18.2% (2) 18.2% (2) 9.1% (1) 85. What "lessons learned" would you be willing to share, especially to an airport considering non-aeronautical activities? holding their first aeronautical special event? Response Count 17 answered question 17 skipped question 17
Abbreviations used without definitions in TRB publications: A4A Airlines for America AAAE American Association of Airport Executives AASHO American Association of State Highway Officials AASHTO American Association of State Highway and Transportation Officials ACIâNA Airports Council InternationalâNorth America ACRP Airport Cooperative Research Program ADA Americans with Disabilities Act APTA American Public Transportation Association ASCE American Society of Civil Engineers ASME American Society of Mechanical Engineers ASTM American Society for Testing and Materials ATA American Trucking Associations CTAA Community Transportation Association of America CTBSSP Commercial Truck and Bus Safety Synthesis Program DHS Department of Homeland Security DOE Department of Energy EPA Environmental Protection Agency FAA Federal Aviation Administration FHWA Federal Highway Administration FMCSA Federal Motor Carrier Safety Administration FRA Federal Railroad Administration FTA Federal Transit Administration HMCRP Hazardous Materials Cooperative Research Program IEEE Institute of Electrical and Electronics Engineers ISTEA Intermodal Surface Transportation Efficiency Act of 1991 ITE Institute of Transportation Engineers MAP-21 Moving Ahead for Progress in the 21st Century Act (2012) NASA National Aeronautics and Space Administration NASAO National Association of State Aviation Officials NCFRP National Cooperative Freight Research Program NCHRP National Cooperative Highway Research Program NHTSA National Highway Traffic Safety Administration NTSB National Transportation Safety Board PHMSA Pipeline and Hazardous Materials Safety Administration RITA Research and Innovative Technology Administration SAE Society of Automotive Engineers SAFETEA-LU Safe, Accountable, Flexible, Efficient Transportation Equity Act: A Legacy for Users (2005) TCRP Transit Cooperative Research Program TEA-21 Transportation Equity Act for the 21st Century (1998) TRB Transportation Research Board TSA Transportation Security Administration U.S.DOT United States Department of Transportation
