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Suggested Citation:"Appendix A - Market Research." National Academies of Sciences, Engineering, and Medicine. 2014. Executive Decision Making for Transportation Capacity: The Multiagency Context. Washington, DC: The National Academies Press. doi: 10.17226/22615.
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Page 40

Below is the uncorrected machine-read text of this chapter, intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text of each book. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.

40 A p p e n d i x A decision Makers interview Guide 1. Background a. What is your background? 2. Advancing Transportation Capacity Projects a. How is your agency generally involved in transporta- tion capacity projects? b. To what degree does your agency partner, coordinate, and/or engage in early communication with project partners such as . . . ? c. Now, thinking of a recent capacity project example (can be from planning or project development) . . . d. Based on your own experience, how have you encour- aged coordination and collaboration among project partners? 3. Testing the TCAPP Concept a. In your experience and opinion, what are some reasons to collaborate? b. What type of information would help staff to pursue collaboration? c. What are your impressions of the TCAPP website? d. What is the best way to get your attention for news and information? Market Research

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TRB’s second Strategic Highway Research Program (SHRP 2) Report S2-C22-RW-1 titled Executive Decision Making for Transportation Capacity: The Multiagency Context identifies principles, strategies, messages, and media approaches related to the potential benefits of the Transportation for Communities—Advancing Projects through Partnership (TCAPP) that will likely resonate with leaders of transportation and resource agencies. TCAPP is now known as PlanWorks.

The TCAPP is designed to provide agencies and practitioners with guidance on reaching collaborative decisions as they work through the traditional transportation planning, programming, and permitting processes. TCAPP and its Decision Guide are supported by a series of related research projects that cover topics such as performance measures, greenhouse gas emissions, community visioning, and economic impacts.

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