Page 127 Cite

Suggested Citation:"Appendix A: Workshop Agendas." National Academies of Sciences, Engineering, and Medicine. 2017. Lessons Learned from Diverse Efforts to Change Social Norms and Opportunities and Strategies to Promote Behavior Change in Behavioral Health: Proceedings of Two Workshops. Washington, DC: The National Academies Press. doi: 10.17226/24824.

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Appendix A

Workshop Agendas

COMMITTEE ON THE SCIENCE OF CHANGING BEHAVIORAL HEALTH SOCIAL NORMS

Workshop:
Lessons Learned from Diverse Efforts to Change Social Norms
March 18, 2015

The National Academies’ Keck Center, Room 100
500 5th Street NW • Washington, DC 20001

Wednesday, March 18, 2015

8:30 am	Workshop Check-in
9:00	Welcome from the National Research Council
9:00	Barbara Wanchisen, Director, Board on Behavioral, Cognitive, and Sensory Sciences
9:10	Workshop Overview and Goals
	David Wegman, Committee Chair
	Lisa Vandemark, Study Director

Page 128 Cite

Suggested Citation:"Appendix A: Workshop Agendas." National Academies of Sciences, Engineering, and Medicine. 2017. Lessons Learned from Diverse Efforts to Change Social Norms and Opportunities and Strategies to Promote Behavior Change in Behavioral Health: Proceedings of Two Workshops. Washington, DC: The National Academies Press. doi: 10.17226/24824.

×

9:30	PANEL I: Messaging
	Panel Synopsis: Lessons learned about messaging (“What you say”) from previous efforts in relevant fields, about the importance of messaging in efforts to change social norms, including relevant elements of messaging such as dimensionality, concept, definition, and structure.
	Moderator: Joanne Silberner
	Discussant: Vicky Rideout, Committee Member
	Panelists:
	Key Principles in the Design of Effective Persuasive Messages: Engagement and Acceptance—Joseph Cappella, Annenberg School for Communication Making the Most of Your Message: How Message Structure and Content Influence Attention, Cognition, Emotion, and Intentions—Annie Lang, Indiana University Behavioral Economics & Social Marketing—Tony Foleno, Ad Council The Context and National Testing of PSAs: The “Schizo” Project—Bernice Pescosolido, Indiana University
10:45	BREAK
11:00	Remarks from SAMHSA—Kana Enomoto, Deputy Administrator, SAMHSA
11:15	PANEL II: Methods
	Panel Synopsis: This session would focus on exploring evidence-based platforms (“How you say it”) that can be used for media/communications efforts, and the strengths and weaknesses of the various media types in the context of the social norms targeted for change.
	Moderator: Joanne Silberner
	Discussant: Bernice Pescosolido, Committee Member
	Panelists:
	Using Entertainment Media to Deliver Public Health Messages: A Case Study of Grey’s Anatomy—Vicky Rideout, VJR Consulting

Page 129 Cite

Suggested Citation:"Appendix A: Workshop Agendas." National Academies of Sciences, Engineering, and Medicine. 2017. Lessons Learned from Diverse Efforts to Change Social Norms and Opportunities and Strategies to Promote Behavior Change in Behavioral Health: Proceedings of Two Workshops. Washington, DC: The National Academies Press. doi: 10.17226/24824.

×

	Reporting Mental Health Issues in a Rapidly Changing Media Landscape: Resources, New Developments, and Future Directions—Rebecca Palpant Shimkets, The Carter Center National Advertising to Reduce Youth Tobacco Use: The truth^® campaign—Donna Vallone, American Legacy Foundation
12:30 pm	LUNCH
1:15	PANEL III: Big Picture Look at Social Change
	Panel Synopsis: How did social norms on those issues change? What role did mass media campaigns play? What roles did other elements, such as public policy, regulatory changes, or grassroots campaigns, play in influencing change in social norms?
	Moderator: Joanne Silberner
	Discussant: Rebecca Palpant Shimkets, Committee Member
	Panelists:
	The Designated Driver Campaign—Jay A. Winsten, Harvard University When You Know Better, You Do Better—Phill Wilson, Black AIDS Institute Legacy 2: Youth Smoking—Robin Koval, American Legacy Foundation Gay & Lesbian Bullying Prevention—Tony Foleno,* Ad Council
2:30	PANEL IV: Case Studies in Changing Social Norms
	Panel Synopsis: Media and communications campaigns/strategies used to improve social norms, beliefs, and attitudes in health-related arenas in which negative social norms, chronicity, and behavior change are relevant (e.g., epilepsy, HIV/AIDS, cancer).
	Moderator: Joanne Silberner
	Discussant: William Holzemer, Committee Member
	Panelists:
	Epilepsy: Sources of Stigma and Campaign Efforts—Joan Austin, Indiana University

___________________

^* Tony Foleno was unable to attend.

Page 130 Cite

Suggested Citation:"Appendix A: Workshop Agendas." National Academies of Sciences, Engineering, and Medicine. 2017. Lessons Learned from Diverse Efforts to Change Social Norms and Opportunities and Strategies to Promote Behavior Change in Behavioral Health: Proceedings of Two Workshops. Washington, DC: The National Academies Press. doi: 10.17226/24824.

×

	Reducing HIV-Related Stigma in Healthcare Settings: From Africa to Alabama—Janet Turan, University of Alabama at Birmingham Deserve to Die: A Campaign That Uprooted Long-Held Beliefs—Kay Cofrancesco,* Lung Cancer Alliance
3:30	BREAK
3:45	Reflections on Lessons Learned and Open Discussion
	Panel Synopsis: Discussants will reflect on panel presentations in the context of what we know about the effectiveness of different types of media and communications campaigns/strategies used to improve social norms, beliefs, and attitudes regarding mental and substance use disorder and access to treatment.
	Moderator: David Wegman
	Panelists:
	Vicky Rideout, Committee Member Bernice Pescosolido, Committee Member Beth Angell, Committee Member William Holzemer, Committee Member
4:30	FINAL COMMENTS
4:30	David Wegman, Committee Chair
4:45	Adjourn

___________________

^* Kay Cofrancesco was unable to attend.

Page 131 Cite

Suggested Citation:"Appendix A: Workshop Agendas." National Academies of Sciences, Engineering, and Medicine. 2017. Lessons Learned from Diverse Efforts to Change Social Norms and Opportunities and Strategies to Promote Behavior Change in Behavioral Health: Proceedings of Two Workshops. Washington, DC: The National Academies Press. doi: 10.17226/24824.

×

COMMITTEE ON THE SCIENCE OF CHANGING BEHAVIORAL HEALTH SOCIAL NORMS

Workshop:
Opportunities and Strategies to Promote Behavior Change in Behavioral Health
April 15, 2015

The National Academies’ Keck Center, Room 100
500 5th Street NW • Washington, DC 20001

Wednesday, April 15, 2015

8:00 am	Workshop Check-in
8:30	Welcome from the National Research Council
8:30	Barbara Wanchisen, Director, Board on Behavioral, Cognitive, and Sensory Sciences
8:45	Workshop Overview and Goals
	David Wegman, Committee Chair
	Lisa Vandemark, Study Director
9:00	Keynote Address
	Alan I. Leshner
	CEO Emeritus, American Association for the Advancement of Science
9:30	PANEL I: Domestic Perspectives
	Panel Synopsis: Panelists will present on successes and challenges of U.S. national, state and local campaign efforts aimed at changing behavioral health social norms.
	Moderator: Judith Warner
	Discussant: Patrick Corrigan, Committee Member
	Panelists:
	Structural Stigma and the Health of Lesbian, Gay, and Bisexual Populations: Implications for Changing Social Norms—Mark Hatzenbuehler, Columbia University Peer Counselor: Wounded Healer Please Apply—Peggy Swarbrick, Rutgers University

Page 132 Cite

Suggested Citation:"Appendix A: Workshop Agendas." National Academies of Sciences, Engineering, and Medicine. 2017. Lessons Learned from Diverse Efforts to Change Social Norms and Opportunities and Strategies to Promote Behavior Change in Behavioral Health: Proceedings of Two Workshops. Washington, DC: The National Academies Press. doi: 10.17226/24824.

×

	Culture and How It Shapes and Protects Against Mental Illness Stigma: Empirical Illustrations from Chinese Groups—Lawrence H. Yang, Columbia University The Role of Clinical Practitioners in Community and Institutional Promotion of Mental Health and Addiction Treatment: Toward Structural Competency—Helena Hansen, New York University
10:45	BREAK
11:00	PANEL II: Implementing Change in the U.S. Context: Critical Evaluations
	Panel Synopsis: How can SAMHSA implement change based on evidence from previous campaigns?
	Moderator: Judith Warner
	Discussant: Beth Angell, Committee Member
	Panelists:
	CalMHSA—Patrick Corrigan, Committee Member Results from A School-Based Intervention to Changes Norms About Mental Illnesses—Bruce Link, Columbia University
12:00 pm	LUNCH
1:00	Presentation: A Cultural Cognitive Approach to Communicating About Child Mental Health
	Presenter: Nathaniel Kendall-Taylor, Frameworks Institute
	Moderator: Vicky Rideout, Committee Member
2:00	PANEL III: Implementing Change in the U.S. Context: Strategies for Reaching Audiences
	Panel Synopsis: Reflections on panel presentations in the context of the lived experiences of consumers, advocates, family members, and practitioners.
	Moderator: Rebecca Palpant Shimkets, Committee Member

Page 133 Cite

Suggested Citation:"Appendix A: Workshop Agendas." National Academies of Sciences, Engineering, and Medicine. 2017. Lessons Learned from Diverse Efforts to Change Social Norms and Opportunities and Strategies to Promote Behavior Change in Behavioral Health: Proceedings of Two Workshops. Washington, DC: The National Academies Press. doi: 10.17226/24824.

×

	Panelists:
	Clarence Jordan, Committee Member Ruth Shim, Committee Member Susan Rogers, National Mental Health Consumers’ Self-Help Clearinghouse Joe Powell, Association of Persons Affected by Addiction
3:15	BREAK
3:30	PANEL IV: Perspectives from Outside the United States
	Panel Synopsis: Panelists will present on successes and challenges of campaign efforts aimed at changing behavioral health social norms outside of the United States.
	Moderator: Beth Angell, Committee Member
	Discussant: Patrick Corrigan, Committee Member
	Panelists:
	Evaluation of England’s National Time to Change Anti-Stigma Campaign: Results from Phase One—Sara Evans-Lacko, King’s College London The Opening Minds Initiative of the Mental Health Commission of Canada—Robert Whitley, McGill University Changing Behavioral Health Social Norms: Interventions and Outcomes from Australia—Anthony Jorm, University of Melbourne
4:45	FINAL COMMENTS
4:45	David Wegman, Committee Chair
5:00	ADJOURN

Page 134 Cite

Suggested Citation:"Appendix A: Workshop Agendas." National Academies of Sciences, Engineering, and Medicine. 2017. Lessons Learned from Diverse Efforts to Change Social Norms and Opportunities and Strategies to Promote Behavior Change in Behavioral Health: Proceedings of Two Workshops. Washington, DC: The National Academies Press. doi: 10.17226/24824.

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