National Academies Press: OpenBook

Understanding the Value of Social Media at Airports for Customer Engagement (2014)

Chapter: Appendix B - Selected Survey Participants

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Page 144
Suggested Citation:"Appendix B - Selected Survey Participants ." National Academies of Sciences, Engineering, and Medicine. 2014. Understanding the Value of Social Media at Airports for Customer Engagement. Washington, DC: The National Academies Press. doi: 10.17226/22351.
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Page 144
Page 145
Suggested Citation:"Appendix B - Selected Survey Participants ." National Academies of Sciences, Engineering, and Medicine. 2014. Understanding the Value of Social Media at Airports for Customer Engagement. Washington, DC: The National Academies Press. doi: 10.17226/22351.
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Page 145

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145 appendix b Selected Survey participants Table B-1 presents the list of survey participants selected for this study based on recommendations from the Panel and a review of the websites and social media links of individual airports and non-aviation organizations. In addition, the types of airports included in the survey were considered, including the mix of large-, medium-, and small-hub airports, international gateways, major airline connecting hubs, airports with large O&D passenger bases, and/or tourist destinations.

146 Synthesis ACRP 11-03/Topic S13-01-08 Understanding the Value of Social Media at Airports for Customer Engagement Social media plaorms used as of May 2013 B l o g F a c e b o o k F l i c k r F o u r s q u a r e G o o g l e + I n s t a g r a m K i t s u L i n k e d I n L i v e c h a t s P i n t e r e s t Y e l p / Q y p e S o u n d c l o u d T u m b l r T w i Ž e r V i n e Y o u T u b e U.S. airports 1. Akron-Canton 2. Boston Logan Internaonal 3. Charleston Yeager 4. Dallas-Fort Worth 5. Edmonton Interna onal 6. Eugene 7. Los Angeles Interna onal 8. Milwaukee—General Mitchell Interna onal 9. Minneapolis-St. Paul Interna onal 10. San Diego Internaonal 11. San Francisco Internaonal 12. Tucson Internaonal Non-U.S. airports 1. Dublin 2. London Gatwick Non-aviaon case profiles 1. Mall of America 2. Mayo Clinic 3. Staples Center Source: LeighFisher review of the websites and social media links of individual airport and non-aviaon organizaons TaBle B-1 SelecTeD Survey ParTIcIPanTS

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TRB’s Airport Cooperative Research Program (ACRP) Synthesis 56: Understanding the Value of Social Media at Airports for Customer Engagement compiles current literature and practice on how airport operators utilize social media to enhance customer engagement.

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